Are Paid Social Media Strategies Good

Thousands of businesses are solely on platforms like Facebook, Twitter, YouTube or Instagram and they are doing wonders. They don’t need a website to stand out and they definitely do not need an e-commerce site to get the results they quiver for.

You must be baffled as to how a company or a business can attain such greatness only through social media and to be honest it isn’t rocket science.

Social media is a foundation for many businesses like those that are a part of the fashion or music industry. The food industry isn’t doing so bad either. Sometimes merely creating a page and sharing your content can reach your target audience whilst 50% marketers make use of paid strategies to get what they want.

This does not in any case mean buying likes or shares but targeting the right people, deciding on a demo graph, age group and interests of your target audience.

This way your ad or campaign reaches the right people at the right time and you get visitors to take action on your site.

There are numerous digital marketing agencies in Delhi NCR that help you with running campaigns for your business or certain products and services. You need to remember though t hat not all products are meant for social media and no matter how many advertisements you run, it isn’t going to help your business at all.

Facebook promotion is a very common go-to option for many marketers but some make the mistake of not carrying out proper research before running one.

Keep in mind the following:

1.       Do not blindly set a target audience

2.       Be realistic about your location, income groups and genders

3.       Don’t plagiarize content

4.       Use good quality images

5.       Add your website’s link

Ensure your website is functional though. Many businesses have non-responsive, mobile unfriendly sites that lure away potential leads.

Testing, testing, testing.. live by this mantra. Whatever you do, test it out before going Gung-ho on anything. A top web application development company inDelhi NCR can help you out with the development part. 

So, are paid social media strategies good or bad? In most cases they are good (if you’re sticking to the legal stuff) but if you are buying likes and shares then you’re in for no good. If you’re merely doing to increase your reach and increase traffic and conversions then I’d recommend you to go for it.

How is SEO affected if you stop blogging?

I was in no mood to write today so I randomly searched through Neil Patel’s blog and came across a very interesting topic. The blog that caught my eye had something to do with blogging and SEO.  If you stop blogging your SEO game will deter and all the hard work you have put into your brand or business might vanish.

For SEO Services in Delhi , you can check out our website or click on any link that will take you to our website. Anyway, let us get back to what’s important.

What’s your take on this? Do you think you will rank well even if you stop blogging or coming up with fresh and unique content? Let me give you a little heads up- writing regularly or coming up with fresh and new content on a regular basis can up your SEO game. Google is a fan of such content and will definitely improve your rank on its search engine.

Many digital marketers, however, beg to differ. They think branding through paid means gets one ranked better and content is just a safe haven in case things go wrong.

For marketers who believe blogging doesn’t help, let me present you with stats.

According to statistics:

1.            If you post 10-15 blogs per month you can generate up to 100-1000 leads

2.            You get 60-80% more indexed links

3.            Business-to-Business companies that blog generate 30-40 percent more leads than those companies that do not.

4.            You attain 35-55 percent more visitors if you blog

What would happen if you stop blogging?

1.            Your traffic decreases drastically. Check Google Analytics to determine the rate of change.

2.            Your overall conversions will also decline (drastically)

Many great brands post content on their site and also post on major sites like Medium, Blogger, Tumblr, and Ezine.

Having fresh content alone won’t really help. If you post articles or blogs on your website then ensure your website is worth browsing through. Offer visitors the best experience and do not give them a chance to ‘bounce’ from your site. For web development services contact us. We are the best web development company in Delhi NCR that offers affordable and lucrative web services.

If you are having trouble generating leads or getting traffic through blogs, drop us your query or queries and I’ll analyze your site then come up with an effective solution for you. 

Importance of Every Platform in SMO

SMO or Social Media Optimization is a process of branding your business on different social platforms like Facebook. Twitter, Tumbler, LinkedIn, Instagram and Pinterest.

There are different ways of going about this process. You could start your own page or group then ask people to join. It may take a while to get thousands of members but if you already have a large number of friends on Facebook you could ask them to join and increase your fan following.  You can seek help from a digital agency for affordable SMO services in Delhi NCR

Online experts have a couple of tips for you to improve your online visibility and attain your goal.

1.       Post regularly at different times.  You need to figure out when users are most active. Some people are active at 11 am or 3pm on Monday to Thursday whilst others are more active on Fridays or over the weekend.

2.       Post  explainer videos to increase engagement.

3.       Add a call to action strategy

4.       Add catchy titles to your  content

5.       Avoid plagiarizing content

6.       Share as much as you can or ask your friends to share your links. If your links make it all over the globe then your reach and leads increase automatically.  This influences your ranking on major search engines Google, MSN, yahoo and Bing. If you are having trouble with SEO then give us a call or visit our website, we offer affordable SEO services in Delhi NCR and all over the world. Our main operations are in Delhi though but that doesn’t mean we haven’t expanded our reach to the international market.

7.       Use appropriate hashtags. Twitter, Pinterest and Facebook are platforms that allow you to use hashtags. Don’t overdo it though, use at least one or two but don’t exceed this limit. Too many of these tags could be considered spamming. Read the guidelines Facebook has published before you carry out any activity.

8.       Follow big shots on Twitter, Facebook and LinkedIn and share their work. They may return the favour and share your content in return or they may give you a shout out.

These platforms work differently but have the same concept.  Remember if you’re placing a link takes users to your website in your content then make sure the site is worth showing to users.  We are the top web development company in Delhi NCR that offers great designs and functionality too.

Why you need to give importance to UI/UX

UI and UX are two terms that go hand-in-hand with each other and these elements are the major features of attraction for any business website.

User interface sums up the buttons or icons used to make communication with a user easier.  The design or the layout of elements plays a major role if those are designed or placed badly or even if they can’t be understood by your visitor then “you’re in for a treat”.  I’m actually being very sarcastic, if you could see my face right now you’d understand.

Anyway, getting back to the topic, User Experience on the other hand is the experience of the user whilst he or she was going through your site. Sometimes a user may find it difficult to locate your CTA or other aspects and if you fail to improve your UX then there’s not much we can do for you.

Get in touch with a creativeui/ux desin company in Delhi if you want to improve traffic on your site and attain beer WoM (Word of mouth).  Keep in mind that color balance, placement of elements, text to image ratio, icons or visuals,  navigation, loading speed etc play a very (VERY) crucial part in the success of your online presence and business purposes.

Things you need to know

A good UI needs to be:

·         Clean

·         Clear

·         Attractive

·         Efficient

·         Responsive

·         Familiar

·         Concise

·         Consistent

For great and responsive designs for your website contact CodeRang, the best web design company in Delhi NCR.  We have designed websites for many great organizations like Arena institute, Aptech institute, The Red Cross to name a few.

Many experts have claimed that your website is one of the major aspects that lures people to your business or brand and converts them. Integration is the key to success here. Also keep in mind the theme of your business before developing your designs. Let us say you sell kids products or have a kids’ channel, it would then be wise and clever of you to design your site according to your business instead of making something completely irrelevant. Apart from that the color combination must also be thoroughly thought through. A corporate organization doesn’t play with too much color but a kids channel does. Your Logo is also a crucial factor that needs to be taken into consideration because your logo is your gateway to conversion.