SMO: Tracking Your Activities Through Social Tools

Social media optimization is a process through which marketers or individuals optimize or improve their social visibility, reputation and activities. With everything being digital today, it is hard to keep up with competitors but an agency that offers SMOservices in Delhi could help you attain your goals for better online presence.

Here are a couple of tools you ought to use if you want to attain the perfect web presence or online existence.

Social Mentions is a very popular tool used by experts and is a very effective listening apparatus. It is a search platform that mentions the latest trends and your mentions on blogs (micro & macro) and so forth.

Topsy is another social network analytics apparatus that helps one get an idea about the no. of tweets, mentions, engagements, etc.

Postific is meant for businesses looking for new customers and for those who want to get an overview of their social engagements.

Hootsuite was founded in 2008 by three people.  Today it is one of the most common social management tool and allows businesses to share one post on different platforms at the same time. This way you save time and since time is very precious, you need to utilize it efficiently.

Circlecount is used to mainly understand your social media activities. It seems like it is useless but it isn’t.

These are just some equipment used there are hundreds of other ones out there too.

Why do we use them?

There are a number of reasons why we use them. Sometimes we want to increase our reach, understand our effectiveness, increase our productivity, efficiency, or maybe we just want more collaboration, more continuity, execution and also for future scopes.

It is quite obvious that such platforms (Twitter, Instagram, Pinterest and facebook or even LinkedIn) get us a lot of possibilities for leads and sales to occur. Here we can broadcast our marketing skills and strategies or influence people to take action. They also offer us in-built analytics but if we wish to collectively see which ‘podium’ is doing better, then the above mentioned ones are quite helpful.

If your results aren’t up to par then you should maybe try implementing different tactics to gain better visibility or to keep visitors returning to your page/site. This can only be done if you implement great explainer videos. We (Coderang) make the best and most interactive videos. Ask around, we’re considered the best 3d and2d animation company in Delhi. Apart from that you will also need to have a proper UI/UX. 

Marketing Your Business Through Facebook Pages

Marketing has reached new nooks and corners and there are different ways of going about marketing strategies to get your brand or business recognized and accepted; one such way is through pages on such platforms.

Facebook promotion has long been praised by marketers but promoting through your page has become quite interesting and effective.

Today’s blog will help you figure out ways to market your Business through such pages.

You need to set up a page. How do you do that?

Log in to your Facebook account then go to the drop down menu and choose create page option or on the left side of the homepage you will see ‘create page’ option. This is the most crucial step because one can’t promote his or her business through their actual account.

Fill in all the details about your organization/business and then add an image to complete the look of it. The description part is also quite crucial because if you don’t mention anything about yourself or your organization you will not be taken seriously.

You need to implement a CTA strategy if you want users to take action on your page. For instance, if you have a Facebook page and you’ve got a Call us option or add to cart then users are more likely to engage with your page.

Product descriptions are quite important if you want your users to get the required information they need. For instance, if you are offering digital services like branding, marketing, development or animation videos then give a brief about the product with a visual.

Post your discounts or special offers to lure potential customers to you. You need to be a smart marketer in order to succeed on a social platform. Think about ways to magnificently get users to take action.

Many social media agencies offer you affordable SMOservices in Delhi NCR where they handle your accounts for you. Some have a group of expert social media marketers and social media experts who can help you achieve your goals within a time frame.

Regularly update your posts if you want to people to think of you as a credible and highly active business. I know you may think to be active on social media has nothing to do with how people perceive you but it plays a bigger role than you imagine.

Do not post ads only or promote your business at all times instead add humor or something that’s emotionally captivating to lighten up the mood of your viewers or get them hooked on your page.

How to Reduce Bounce Rates From Blogs

Blogging: an art it is but finding the right topic and the right words to glue readers to your blog. Today’s blog is about reducing bounce rates from your blog but before we can establish that it’s important for you to know what it is.

Bounce rates are the rate at which people bounce from your site after landing on it. This rate can be analyzed from your Google Analytics account. If you don’t already have an account it is high time you create one. This can help you establish where you’re getting traffic from and who is visiting your site and how frequently. Webdevelopment company in Delhi NCR have specialized developers who manage your blogs on your site and make changes accordingly.

Not many people know this but a blog is just as important as visuals to keep visitors or viewers inclined towards your site.

Here’s what you can do to reduce bounce rates from your blog:

Write a Compelling Piece

This means you should be writing something interesting, related to your services. This does not mean you will be writing about your service in particular but you’ll mention it in your blog in such a way that people don’t think it’s a marketing strategy.

For instance, if you are writing about explainer videos, you won’t mention that you offer the service but you will write a blog about it. Mention the pros and cons of them then also specify your agency somewhere in the first or second paragraph.

Link Your New Blogs with Older Ones

A great strategy is to link your new blogs with older ones. That way a reader gets a better reference as to what they’re reading.

Use Appealing Visuals

You’ve got to make use of compelling visuals if you want viewers to finish reading your blog. Add an attractive image in the title or have GIFs or even explainer videos for all I care. As long as you’ve got something appealing on yours site it doesn’t matter. Also, if you’re starting a blog on your site, ensure proper designs are used. We (CodeRang) are the best web design company in Delhi NCR and ensure 100% designs that are friendly and easy to understand.

Allow Easy navigation

 I for one find it very irritating when I can’t navigate easily through a blog or a site for that matter. Make sure you offer easy navigation or else readers will deflect from your blogs like a reflection from a mirror.

Allow people to drop comments or sign-up for your blogs

 People are never satisfied if they can’t post comments or subscribe to your blogs. Give viewers the option of doing so. This reduces bounce rates by 10%.

Why Your YouTube Channel Isn’t Kicking Off

With over 1.3 billion views daily on this medium, every individual or business is trying to kick off their channel to attain views, subscriptions, and visibility. However, most of us fail at getting the desired results we expect due to three main reasons. To help you figure out what these reasons are, I’ve decided to write a blog. This blog will help you get an understanding of where you could be possibly going wrong.

Your Videos Aren’t Edited Properly

There are a lot of amateurs out there who simply do not know how to edit a video yet still post their unfinished and unprofessional ‘content’ online. If someone does come across your ‘recording’, you’ll not be getting any subscriptions; but a thumbs down for sure.

Truth be told, you aren’t going to be taken seriously if your work is sloppy and very unprofessional. Have a shortfilm making company go through your ‘content’ and tweak or edit your video to give it a more polished look and relevance.

Your Videos Aren’t Relevant

If you claim your videos are about cooking, it should be about cooking, not about a science project gone wrong. Sometimes what many do is also use keywords that aren’t relevant to their video, if you do that you will only end up getting a lot of flak from viewers.

You Don’t Have A Clear Goal In Mind

Usually, what many ‘YouTubers’ do is post videos just for the sake of posting them; they don’t have a clear goal in mind. Think of what our business strategy is (if you’re running a channel for business purposes). If it’s just to entertain then stick to entertaining your audience.

Your Explainer Videos Aren’t that Interactive

Chances are your explainer videos are really bad or not informative at all. Sometimes it lacks the magic in 2D and 3D animation or the message isn’t clearly portrayed. If you’re in dire need of help then contact a 3D and 2D animation company in Delhi to give you a professional end-product.

Starting your own channel isn’t a child’s play, it requires you to plan, strategize, implement and execute according to the market requirement(s). Your message, the quality of your video(s) should be great, with no copyright material.

Also, be sure to have someone create such visuals who also knows how to get about making them, editing them and also posting them in a professional manner. I’ve come across many such channels that have the worst editing techniques, out of nowhere scenes keep jumping and there isn’t a constant flow of audio. Just make sure you’re working like a professional even if you aren’t.

A Brief About SEO & SMO

With a rise in digital marketing and branding techniques it is important that marketers implement both SEO and SMO strategies to be successful in today’s competitive realm.

Here’s a breakdown of both the tactics used online

Search Engine Optimization	Social  Media Optimization
This is an act to improve rankings online. It is said that if your website ranks good in search engines then the no. of visitors automatically improve. For instance, if you’re on the top page of any search engine then it is palpable that visitors will click on the sites listed on the first folio instead of sites that are listed on latter pages.	This is a process used to improve visibility and reach. This method is also used to drive back traffic to your website. It’s a part of SEO and comes under off page search engine optimization.

How does SEO work?

There are two methods to this; off-page and on page.

On page methods usually involve optimization techniques on your page. Titles, meta-tags, content, keywords, links, and images are optimized.

Off-page methods involve getting your site ranked on pages other than your site. Link building, social bookmarking and social media marketing are a part of this tactic.

Basically, you use keywords to improve rankings of your site. You check the competitive value of each keyword then strategically implement them over a course of time to see any improvements. You have to note that SEO being an organic process takes some time to show any results so don’t be disheartened if you do not rank well immediately.

For affordable SEOservices in Delhi NCR you can contact any digital agency or a specialized agency like ours. 

Social Media Optimization like mentioned above, is a part of the former. Activities like sharing blogs, articles, posts, participating in forums or creating them, sharing offers, creating campaigns or ads linking back to your website and so on are included here.

The purpose of engaging in such activities is to gain more traffic, get more engagement on your platforms, inform people about your products and services and so forth.

The effectiveness of such activities mainly depends on whether you are targeting the right people, groups or organizations. For SMO services in Delhi NCR contact Coderang.

Benefits of Social Branding:

With the help of social media branding you get to benefit in the following ways

-You get to spread your links on various platforms

-There are more chances of you being exposed to the right audience

-Bookmarking and tagging are made easier

-Your content remains in a constant flow

To get yourself known you have to devise a game plan that is unique and will get you known for what you stand for and who you are. If you aren’t making use of such game plans you won’t be able to succeed and your competitors will have the upper hand.

Web development and Web Design Differentiated

A couple of months ago I was new to the digital agency world and didn’t really bother understanding the difference between both these terms and even though I didn’t care enough to know the difference, I had to make an effort because if you’re ever writing an article or blog related to technical ‘stuff’ or if you’ve got to convince a client that you’re ‘the’ company to choose then you’re left with no option but to learn.

My Blog today is aimed at amateurs or freshers who wish to get a glimpse of what’s what.

A web design includes your layout and all the elements on your site whilst web development means bringing these essentials to existence and making the site functional or operational. Don’t the terms give away the dissimilarities? They do to some extent but going in-depth into the working of both will be covered in a later blog.  First, you have got to understand what elements are included in web scheme or model:

-‘BECCU’ are the elements associated with your ‘outline’.

 Just to make one thing clear, all the rudiments specified above play an equally important role.

The balance of elements (visuals, videos, etc) with text is crucial if you want your layout to be pleasing and not too fiery in the eyes of your viewers.  Even the color of your ‘essentials’ must be tame and not wild unless your website deals in ‘freaky/wild’ things. Every website has its own look; an animal shelter site won’t have a prototype that’s too bright or playful. Instead, it will be simple with a balance of images and fragments of visuals. You can check out our website if you need such services. We’re the best web design company in Delhi NCR

Let’s now move on to Emphasizing or highlighting the most crucial part of the whole layout. Every company/organization or brand has different fragments they would like to emphasize (they usually place importance on items that will highlight their success rates or their services or whatever they wish to highlight).

Note: Only highlight what is important or something that you think is worth flaunting.

The same way color contrast is also quite important. You’ve got to make use of colors that complement each other well yet maintain a proper balance with the other elements on the site. You wouldn’t place neon colors together, would you? Or would you pair neon green with neon orange just for the sake of blinding your viewers?

Stability or consistency of your designs is just as crucial as balance and contrasting colors. You have got to keep it all in a flow or a rhythm so that it doesn’t come across as abrupt or incomplete. Your UX and navigation come under this point. If the navigation experience is bad or the experience of the user isn’t perfect then you’ll only end up losing your visitors which will lead to higher bounce rates (and we don’t want that, do we?)

The last piece of the puzzle for design is Unity. This term simply specifies grouping and placing all the fragments in a professional manner and in a systematic way. Many experts claim that you have got to base the unity of your elements on the ‘Gestalt Theory’.

I hope you got an idea of what designs are really about. Now we are going to move on to the more complex part- web development.

Like mentioned above, development is bringing stale or still objects to life or making a something non-functional functional or responsive.

Programmers or developers are the experts behind the functioning of designs. The components are broken down then HTML (Hyper Text Markup Language) or PHP is used to develop a certain website. We at Coderang make it a priority to test and retest the site’s functionality and loading time before we hand the final product over to our clients. So if you are looking for a top web development company in Delhi NCR, we are always available.

I hope this blog was helpful. If you wish to read about the in-depth process of the programming languages used, stay tuned for our blog next week.

·         To avoid keyword stuffing we’ve used words like models, outlines, prototype and plot as synonyms of design

Why You Need a Logo

Think of a logo as a shrine or identification mark. Your mark or your identity is what sets you apart from others, isn’t it? Your existence and your company’s ‘oxygen supply’ are based on your logo and this is what can make or break your brand.

In brief, your insignia or emblem is a visual representation of your firm or brand that establishes a sense of trust, credibility, and your business style.

In most cases your logo design is what sets or creates your credibility and since your credibility is established through a small icon you need to focus on it a lot more than you think you should.

Let us discuss the drawbacks of having a poorly designed emblem

1.    Your potential clients won’t take you seriously

2.    You lose credibility because you’ll come across as inconsistent and not genuine

3.    You won’t be considered memorable

4.    Interaction with your brand will be affected. This in turn will affect your ROI, leads, customers, etc.

If you’re looking for a firm to help you out with an effective symbol then Coderang is the agency for you. We are the best webdevelopment company in Delhi NCR that not only looks after all web related issues and services but also the small elements like designs and icons.

The advantages of a good crest:

1.    It helps your audience recognize you

2.    You get an upper hand over your competition

3.    You come across as professional

4.    You create brand identity

5.    You establish a sense of quality

The points above are just a few points to give you a gist of what a bad crest could do to your firm.

When designing your company’s symbol or crest keep in mind that:

1.    It is simple and easy to understand

2.    It doesn’t make use of too much color

3.    Use it as your anchor

4.    It should match with your style of business. For instance, if it is a sports brand then don’t associate it with something unrelated to sports.

5.    Think of a memorable crest with a catchy tagline (it isn’t necessary though but a punchy tagline does help)

Before getting an idea in your head ask yourself what your company is really about then think of a design that will convey your message through an icon. If you’re a digital agency you won’t be having a hotdog as your emblem or would you? (It’s a rhetorical question).   A lot of experts advise you not to make your own emblem if you don’t know the A-Z’s of making/ designing one. Let experts design one for you.

Why To Avoid black Hat Approach

If you’ve been following my blogs then you know the last topic was about White hat SEO tactics. Today, I will be discussing with you about black hat strategies, every intricate detail about it will be covered here.

Before beginning, (and if you haven’t read my previous blog) I shall tell you the difference between Black hat  and white hat SEO. These two tactics are highly implemented today and in case you want to keep your techniques clean, avail affordable SEO services in DelhiNCR from Coderang.

The former is when you manipulate content online to work in your favor. Activities like spamming of links, keywords, comments and links wheels are included here. The latter is a means of using good-quality content that isn’t plagiarized and is clean from ill-activities.

Note: If Google catches you taking part in the former strategy, you will be penalized and let me tell you it’s no fun. Your rankings decrease and your credibility gets shot down the drain. Do you really want that?

Below are a couple of Tactics you should be avoiding if you do not want to be blacklisted by Google

1.       Avoid keyword stuffing. I didn’t know  I was at some point doing the same. Turns out if you use a word more than 3 to four times you’re engaging in illegal activities! That scared the ‘bajeepers’ out of me. Avoid that! If you’re typing a document on Word then click CTRL+F then type the word you think you’re overusing and replace those words with a synonym.

2.       Avoid Stuffing Links. I know you want to improve the visibility of your website but do not stuff links into your content. That’s just wrong. A link or two are okay but 4 or 5… Are you out of your mind? Even I wouldn’t want to read your article if it’s stuffed with links.

3.       Do not copy someone’s content. I know taking reference is important but write articles in your own words.

4.       Avoid Comment spamming. This activity or method is used when you place links on other people’s forums or blogs.

5.       Avoid misleading titles or keywords. If your title says something like ‘SMO strategies’ then your content shouldn’t mention something completely different.

6.       Do not drop or place cookies when a user is visiting your site. That’s just outright bad.

In conclusion, the above-mentioned tactics are important parts that could affect your SEO. Would you want to tarnish your position on search engines? There are a couple of digitalmarketing agencies in Delhi that can help you out with effective and clean strategies for better organic rankings.

Reasons Why Visitors are Diverting From Your Site

No matter if you’re a startup or a big MNC, we’ve all been wounded by bounce rates. At some point the rate at which people would ‘ricochet’ would be extremely high, leaving us to wonder why they decided to leap from our site.

Questions like “is my site designed poorly?”, “what changes should I be making to decrease this activity or am I targeting the wrong people” come to mind. 

The other day, I went through Neil Patel’s blog on bounce rates and his piece was so intriguing yet simple that I thought why not write my own piece and distribute it to my audience. I may not be on a level he is on but I sure as hell can get there.

Anyway, getting back to the main issue of concern ‘bounce rates’ let me give you an idea about what it is and where you can find out how many people recoil from your site.

Bounce rate is the number of users or visitors who leave your site after visiting just a single page. Many visitors jump from your site after reaching your landing page (Ouch, talk about adding insult to injury!)

There are several reasons associated with high bounce rates let’s discuss a few:

1.       Your website’s UI/UX is bad. When your user interface or user experience is not up to par then it is obvious that users will turn around from your site. Who would want to stay on a site where the outlay, colors and placements or navigation is difficult to grasp? Certainly not me!

2.       Your content is either very poor or very fancy. Poor content will always give you bad feedback. No one is interested in a piece that doesn’t make any sense or that doesn’t make use of punctuation properly. Experts and professionals would never want to read something that is poorly put together. On the other hand, if your website is aimed at users like you and I (Layman) then why use fancy language that we won’t be able to understand? Keep in mind your target audience then devise content accordingly. If you want to avail affordable yet effective content writing services then you could contact an SEO specialized agency. Or you could click on our profile and you’ll get the ‘info’ you’re looking for.

3.       Your CTA (Call To Action) is poorly strategized. Yup, that’s where most of us screw up. Some websites do not have any CTA whilst others place it somewhere where it isn’t visible. Check out your competitor’s website then decide where you could place yours.  I know starting out may seem a bit cumbersome but if you really wish to succeed you ought to think and act like a pro.

Overall these are the four main elements that may affect your bounce rate. If you are new to this, you could make a Google analytics account or have some digital marketing agencies in Delhi NCR create an account for you to monitor activities on your website.

If you already have an account then all you have to do is log in, go to audience overview and check your all the activities taking place on your site. 

It’s as simple as it gets. For more blogs related to Google, check out our website. I am sure you will find what you are searching for or drop us a mail with your queries.