How to Use Psychology to Improve SEO

If you have studied digital marketing or SEO in particular, you must have been taught that content, meta descriptions, using keywords and optimization are the key elements to successful ranking on search engines. 

Though this is true to some extent, what we tend to overlook is the psychology behind this organic strategy.

It’s easy to avail SEO services in Delhi but to attain strategies that are based on how a person thinks can be a plus point (and trust me, you’d want brownie points).

Let’s have a look at some psychological factors.

1.       Know who your audience is and what triggers them to engage in a post or ad.

2.       Understand the intent of your visitors. When a person looks for a website he or she usually has some intentions in mind. Either he wants to increase awareness, conduct research, make decisions on whether to buy a product or not. Try to understand that aspect of your visitors.

3.       Give them what they are looking for. What many digital marketing agencies in Delhi do is offer solutions. If you can’t offer solutions then no one would feel inclined to reading your post.

4.       Man is impressed by visuals. Place as many relevant images or posts as you can. Adding infographics, tutorials, explainer videos and what not can actually boost user engagement.

5.       Follow famous people and share their work. What this does is create a channel for the ‘celebrity’ to follow you back or give you a shout out.

6.       People are more likely to share your work if you post content  that supports a cause, entertains people, involves them and if they can correlate with it.

7.       Search queries matter a lot too. When you type something in a search box a lot of related queries are shown based on that you can understand what people search for and then you can create content based on that. For instance, if I  type in best social media agencies in Delhi, other options could include SMO agencies or top 10 digital marketing companies in Delhi.

8.       Allow visitors to get in touch with the writer of the blog or a senior consultant who can help them with their queries. Interaction is a great way of finding out what your audience is really into.

Last but not least, be sure you avoid plagiarism. If one finds out you’ve been copying someone else’s work, they’ll automatically lose  faith in you.

LOGO DESIGN : BACK TO THE BASIC

A logo is to a business as your face is to you, so just like that every business or company needs a logo or name to get recognized in the market. It’s a symbol or small design adopted by an organization to identify its products, uniform, vehicles, etc. Most of the times logos are either purely graphic or are composed of the name of the organization.

It is an important area of graphic design and one of the most difficult to perfect. In short logo is a simple visual mark to identify your company’s product or services.

Importance of logo

For any company or organization, logo is very essential as it displays the overall essence of the business. It is typically the first thing which reader may notice before reading the text. Logos are captious aspect of business marketing.

Logo design establishes your identity and is a virtual or mental shortcut to a product or company. It is very hard to stand in the marketing world without a logo.

The logo should crystallize consumer loyalty. The task of a logo goes on after establishing the identity and image in the market. Each time your company or service or any products mentioned anywhere, your logo should accompany it so that soon even a glimpse of your logo will be sufficient for your client to relate to your company.

Even when a logo does not have words, it creates a brand that is associated with the company and the products or services the company offers.

The aspects which you need to take care of while designing a good logo.

1.      Elementary sketches are must

Preliminary sketches are an important first step in designing an effective logo. These can be as simple as pen and paper drawings. Start with 20 to 30 sketches and branch out with your concluded idea.

Usually graphic designers spend more time at elementary level which is a good thing.

2.     Create balance and size matters

It is very important to create balance in logo because our mind perceives a balanced design as being pleasing and appealing.

When it comes on logo design size does matters. A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.

3.     Clever use of colors

Color theory is quite complex, so the basic rules are:-

Use colors near to each other on color wheel, don’t use colors that are so bright as they are hard on the eyes, the logo must look good in black, white and in grayscale.

Breaking the rules sometimes is ok, but you should have a reason for it.

4.     Typography matters a lot!

Strongly consider a custom font for your design. The more original the font, the more it will distinguish the brand.

Avoid the most commonly used fonts, such as Comic Sans, make sure the font is legible when scaled down and most important, one font is ideal and avoid more than two.

5.     Recognition

The goal with the logo is for the average person to instantly call the brand to mind. The key to making a popular and recognizable logo is to combine all of the elements discussed in this article: size, style, color, typography, and originality.

6.     Keep it simple

Now days, the most popular and successful companies continue to say that "simpler is better".

The simpler the logo, the more recognizable it will be. Follow this rule from the start, when you were doodling sketches.

7.     ­­ Go easy on effects

Adobe Illustrator, Freehand, Photoshop, and other graphic design programs are extremely powerful tools to use for designing a logo.

Don’t be harsh while giving effects to your logo. Play around with colors and remember simplicity is the key.

Once you are satisfied with your logo and have considered all of the above, get to work and make something beautiful.

CONSIDERABLE FACTS OF UI/UX

As we know, the user interface (UI) refers to the industrial design field of human–machine interaction, is the space where interactions between humans and machines occur and on the other hand the user experience (UX) refers to a person's entire experience using a particular product, system or service.

When we talk about the UX so with that we also mention UX because if UX is the software then UI is the driver to run that software.

DESIGN is a formal response to a strategic question. When people think about design, their mind straight away goes to the artistic elements of design — things like shape, color, and balance. When designs spot on user experiences and user interface, it comes out with measurable outgrowth, in the anatomy of more conversions on sales pages, upsurge frequency, number of sales and a more profitable bottom line. That’s real value. And it’s the real importance of good design.

From a design perspective, UX plays a crucial role as the aesthetic components of a website. Even if you are carrying the best looking online platform or app on the market, if your consumers will have a hard time in operating it, then they will leave it behind, ensure the application is user friendly and provides best user experience.

On the other hand UI plays a vital role in the development of all digital resources, its importance is increased when it comes to tools like websites and applications, internet promotion for young enterprises, and some specific corporate tasks.

Every marketer wants to improve traffic on their sites to attain the goal efficiently, if you want the same thing, get in touch with a creative ui/ux design company in Delhi and attain WOM (word of mouth).

Before moving on with your online presence and business purposes, always keep in mind few things like color balance, placement of elements, text to image ratio, icons or visuals,  navigation, loading speed etc because these little things will be playing an important role in making your business successful.

If you want to guarantee a superb UX, first of all you need to learn to fulfill the desires of your users with the minimum of effort. The best quality tools and resources are created via the use of techniques and processes which avoid unnecessary complexity – they are simple, but still sophisticated.

To help make the difference between the two clear, use the following definition. It is the case that usability is a key characteristic of UI, because it deals with whether or not the platform is simple to navigate, enjoyable to encounter, and valuable to interact with. It is important to remember that UX is a very wide ranging subject, and it can sometimes be a tricky one to understand.

The UI can suffer a bit if you are on a strict budget. If you are competing with a service whom of which is already established. Its good practice to make what they are already doing, but better and simpler. So it depends and some basic UX should be considered when developing anyways.

First impression is the last impression, which goes with your website and logo as well. Your website can lure people easily towards your side if it is well designed and maintained, at the same time your logo plays the same part, because your logo is the gateway to innovation.

How to Come up With Attention Grabbing Headlines

Every blogger or writer knows the struggle of coming up with an effective headline for their blogs. It’s tough finding a suitable sentence or phrase that sums up your content or even grab the attention of your users.

If you can’t manage your own content then you could get in touch with digital marketing agencies in Delhi NCR. Such agencies usually have a creative team that knows what your audience likes and is attracted to.

Here are a few examples of effective Titles:

1.       How to Increase your sales/leads/conversions

2.       Top 5 places to visit

3.       Quick Guide to ___

4.       How not to fail

5.       Smart strategies to excelling/kicking off your business

6.       Epic Formula to ……..

The list goes on and on and on. If you aren’t hiring a digital marketing agency or availing content writing services then you should check blogging sites like medium and blogspot to figure out what kind of titles and topics are trending.

Try keeping your title informative and simple. Avoid jargons or complex words that no one can understand.

Ensure your SEO is on point. Many agencies offer SEO services in Delhi NCR but if you can’t afford to hire one you should make sure that the content you write is friendly, not plagiarized and ensure you use keywords in your text if not in your heading. There’s a trick to using keywords. Instead of using a single word, you should be using a phrase and LSI keywords. This way, anyone searching something related to your topic will come across your content.

Apart from that, make sure you are using back-links as these help drive traffic back to your site.

I know it must seem confusing jumping one topic to another, but these go hand-in-hand.

Writing is truly an art not everyone can master and if you’re writing for SEO then you will need the skills, patience and the guts to curate something that doesn’t get you on Google algorithm’s black list.

If your title matches that of another’s then you are in for big trouble. Google does not support any plagiarized or copied work and all the hard work that you have put in will go to waste.

If you want to make your articles or blogs go viral then you should be posting them on mediums like Quora, Tumblr and even share them on Social Media. There are tons of social media agencies in Delhi like CodeRang that offer services to maximize your reach, presence  and traffic.

Elements and Features of Your Business’s Website

We all know that one business does not offer services for all clients. For instance, If you are a car part manufacturer not all segments of the nation or not all people for that fact will fall under your target audience.

When you’re getting a website designed, you must first ensure that your UI and UX are the best. You can achieve this by seeking help from a UI/UX design company in Delhi like CodeRang.

The advantage of having a great user interface can increase conversion rates and also allows your users a pleasant visit.

UX on the other hand stands for user experience- it determines the way a user or a visitor engages or navigates through your site.

There are tons of digital marketing agencies in Delhi that offer web designs, web development and additional services like social media or digital marketing to enhance a user’s experience online.

 Before we begin with the specifications of this let us first understand what user interface is. This term basically specifies the layout or outlook of elements on your page or website. Professionals recommend that you have a balanced layout of elements and high quality images as well as videos so that a user feels inclined to continue browsing or going through your page.

Loading time is another factor that helps build user satisfaction online. A lot goes into making a great website and only those who have a sound understanding of such concepts can develop great and interactive websites.

Additional Information

Note: People aren’t going to get to know about your website unless you implement organic and inorganic marketing for it.  Under organic marketing comes SEO. It is a very organic process that takes a couple of  months to show results, but the output is very productive. CodeRang is a renowned agency in the industry that offers affordable  SEOservices in Delhi NCR.  Under this category, you should be implementing social bookmarking, page indexing, writing and sharing blogs or articles. Through such strategies you get a lot of web traffic and back links that increases traffic on your site.

-          According to a study, 1 out of 6 people who visit your site are relevant  visitors or potential customers/clients.

-          If you want to establish your presence through paid means, then opting for PPC (Pay per Click), FB campaigns, Twitter campaigns, LinkedIn campaign or even Pinterest campaigns.

-          Set your target audience, understand their interests, then bombard them with your ad. 

Brand Promotion through Short Film Making

If you talk about this world, then most of the things we know either it’s from a video or ads or if you want to illustrate your views or wants to advertise something, then again we take help of short videos or ads. Reason is being that they are economical, facilitates direct & personal appeal, acts as a good supplement to other advertising media and is more lasting.

Everybody knows this is the best medium through which we can promote the brands and our views simultaneously. If you see this world without ads or short films, most of the things will not even exist for you.

If you want aid to your problem, bring yourself in contact with us. We are short film makingcompany in Delhi  that hatch out the finest films/ videos that are terrifically fetching.

The ads on you tube are our efficiency, we fabricate supremely engaging ones that run down visitors into catching movement.

We are not only finish up to this end, we further get holds of a great team that works entirely on explainer videos – a video which will sum up your business or the products of your company that you have to pitch in a precise way or under a minute through animation.

Animation is freedom to those people who love to see this world as from their own way, you can explore the deepest corners of space. It is something folks love to watch exclusively if it’s harmonious and catchy.

Through what route we can make a super-eminent short film:-

1.       Brainstorming

Be clear to your concept which you want to put in. determine the genre.  Whether comedy /action/fiction/narrative/documentary or etc. if you are not getting any idea anything related to your concept then you should look into magazines and newspaper or may search the internet for related articles.

2.       Planning

As now you got the concept, so it’s the time to plan for it. Explore how much as you can and decide whether you want to go for documentary or drama or want to use animation. After that decide your budget and schedule. You’ll face a problem in answering all of your questions, you can take a mate for bringing more creative ideas .

3.       The story

When you are done with the planning, piece together your story. You will need to form a script. Where actors speak word-for-word. You may interview young people to know their views so that you can bring your concept a life.

4.       Characters

Who are the characters in your story and which character is playing which role. Take some time to make a family tree and visualize their backgrounds, Try and make them as real as possible.

5.       Framing

Cameras angle are very important while shooting. You can give a try by using some other camera for deciding the angles and do some extreme close ups of hands or the facial expressions.

6.       Story boards

Now when you have the framework of your script and understanding of various camera angles and shots you can use. Now it’s the time to merge your story into different sections like a comic book, with pictures of scenes and a description of what is happening in the picture and/or some dialogue. It should contain the beginning, middle, and end which will help you to think how to visualize each scene.

7.       Scheduling

Scheduling is the complex part of film-making. When you make a schedule of filming your scenes, that you do all of the different scenes in the same location on the same day. Filming takes longer than you think! Try to film one scene from your storyboard and this will give you an idea of how long it will take to film the entire film.

8.       And action

Now comes the real part by putting your all imagination and pre production work on the ground which is somehow the interesting part. Take your time in filming your scenes and take multiple shots of each scene so that it will be easy for you at the time of editing. Time coding is crucial when you begin to edit your film.

9.       Post-production

This is one of the time consuming stage. Go through your script, story boarding schedule and your time-coded notes. Testing all of your resources you can begin editing your film. Make sure you have all the content which you want to convey to your audience.

When you are done with all stages you may sit back and relax, after releasing it.

How you should put up your explainer video?

An explainer video shouldn’t be too long and should convey it’s message in a brief. It shouldn’t last long for more than 3 minutes.

In Delhi NCR, code rang makes the optimum/best explainer videos. We do not bargain with quality and nail down 10% more traffic through such videos.

In every field 2D and 3D turn out very popular and as a result of that we have integrated to playing with our creative sides. In this industry our company stood for a high rank and is very much reputed and known for 2D and 3D animation company in DelhiNCR with great hookups In the industry.

Afar from this you can also check out our graphics and web designs. We also offers multitude of web solutions too as a digital agency and on the other hand we are also specialize in branding and marketing.

You may go through our portfolio to get a better understanding of Coderang, what we exactly do and how well we do it. You can drop your queries or visit our website. 

Are Paid Social Media Strategies Good

Thousands of businesses are solely on platforms like Facebook, Twitter, YouTube or Instagram and they are doing wonders. They don’t need a website to stand out and they definitely do not need an e-commerce site to get the results they quiver for.

You must be baffled as to how a company or a business can attain such greatness only through social media and to be honest it isn’t rocket science.

Social media is a foundation for many businesses like those that are a part of the fashion or music industry. The food industry isn’t doing so bad either. Sometimes merely creating a page and sharing your content can reach your target audience whilst 50% marketers make use of paid strategies to get what they want.

This does not in any case mean buying likes or shares but targeting the right people, deciding on a demo graph, age group and interests of your target audience.

This way your ad or campaign reaches the right people at the right time and you get visitors to take action on your site.

There are numerous digital marketing agencies in Delhi NCR that help you with running campaigns for your business or certain products and services. You need to remember though t hat not all products are meant for social media and no matter how many advertisements you run, it isn’t going to help your business at all.

Facebook promotion is a very common go-to option for many marketers but some make the mistake of not carrying out proper research before running one.

Keep in mind the following:

1.       Do not blindly set a target audience

2.       Be realistic about your location, income groups and genders

3.       Don’t plagiarize content

4.       Use good quality images

5.       Add your website’s link

Ensure your website is functional though. Many businesses have non-responsive, mobile unfriendly sites that lure away potential leads.

Testing, testing, testing.. live by this mantra. Whatever you do, test it out before going Gung-ho on anything. A top web application development company inDelhi NCR can help you out with the development part. 

So, are paid social media strategies good or bad? In most cases they are good (if you’re sticking to the legal stuff) but if you are buying likes and shares then you’re in for no good. If you’re merely doing to increase your reach and increase traffic and conversions then I’d recommend you to go for it.

How is SEO affected if you stop blogging?

I was in no mood to write today so I randomly searched through Neil Patel’s blog and came across a very interesting topic. The blog that caught my eye had something to do with blogging and SEO.  If you stop blogging your SEO game will deter and all the hard work you have put into your brand or business might vanish.

For SEO Services in Delhi , you can check out our website or click on any link that will take you to our website. Anyway, let us get back to what’s important.

What’s your take on this? Do you think you will rank well even if you stop blogging or coming up with fresh and unique content? Let me give you a little heads up- writing regularly or coming up with fresh and new content on a regular basis can up your SEO game. Google is a fan of such content and will definitely improve your rank on its search engine.

Many digital marketers, however, beg to differ. They think branding through paid means gets one ranked better and content is just a safe haven in case things go wrong.

For marketers who believe blogging doesn’t help, let me present you with stats.

According to statistics:

1.            If you post 10-15 blogs per month you can generate up to 100-1000 leads

2.            You get 60-80% more indexed links

3.            Business-to-Business companies that blog generate 30-40 percent more leads than those companies that do not.

4.            You attain 35-55 percent more visitors if you blog

What would happen if you stop blogging?

1.            Your traffic decreases drastically. Check Google Analytics to determine the rate of change.

2.            Your overall conversions will also decline (drastically)

Many great brands post content on their site and also post on major sites like Medium, Blogger, Tumblr, and Ezine.

Having fresh content alone won’t really help. If you post articles or blogs on your website then ensure your website is worth browsing through. Offer visitors the best experience and do not give them a chance to ‘bounce’ from your site. For web development services contact us. We are the best web development company in Delhi NCR that offers affordable and lucrative web services.

If you are having trouble generating leads or getting traffic through blogs, drop us your query or queries and I’ll analyze your site then come up with an effective solution for you. 

Importance of Every Platform in SMO

SMO or Social Media Optimization is a process of branding your business on different social platforms like Facebook. Twitter, Tumbler, LinkedIn, Instagram and Pinterest.

There are different ways of going about this process. You could start your own page or group then ask people to join. It may take a while to get thousands of members but if you already have a large number of friends on Facebook you could ask them to join and increase your fan following.  You can seek help from a digital agency for affordable SMO services in Delhi NCR

Online experts have a couple of tips for you to improve your online visibility and attain your goal.

1.       Post regularly at different times.  You need to figure out when users are most active. Some people are active at 11 am or 3pm on Monday to Thursday whilst others are more active on Fridays or over the weekend.

2.       Post  explainer videos to increase engagement.

3.       Add a call to action strategy

4.       Add catchy titles to your  content

5.       Avoid plagiarizing content

6.       Share as much as you can or ask your friends to share your links. If your links make it all over the globe then your reach and leads increase automatically.  This influences your ranking on major search engines Google, MSN, yahoo and Bing. If you are having trouble with SEO then give us a call or visit our website, we offer affordable SEO services in Delhi NCR and all over the world. Our main operations are in Delhi though but that doesn’t mean we haven’t expanded our reach to the international market.

7.       Use appropriate hashtags. Twitter, Pinterest and Facebook are platforms that allow you to use hashtags. Don’t overdo it though, use at least one or two but don’t exceed this limit. Too many of these tags could be considered spamming. Read the guidelines Facebook has published before you carry out any activity.

8.       Follow big shots on Twitter, Facebook and LinkedIn and share their work. They may return the favour and share your content in return or they may give you a shout out.

These platforms work differently but have the same concept.  Remember if you’re placing a link takes users to your website in your content then make sure the site is worth showing to users.  We are the top web development company in Delhi NCR that offers great designs and functionality too.

Why you need to give importance to UI/UX

UI and UX are two terms that go hand-in-hand with each other and these elements are the major features of attraction for any business website.

User interface sums up the buttons or icons used to make communication with a user easier.  The design or the layout of elements plays a major role if those are designed or placed badly or even if they can’t be understood by your visitor then “you’re in for a treat”.  I’m actually being very sarcastic, if you could see my face right now you’d understand.

Anyway, getting back to the topic, User Experience on the other hand is the experience of the user whilst he or she was going through your site. Sometimes a user may find it difficult to locate your CTA or other aspects and if you fail to improve your UX then there’s not much we can do for you.

Get in touch with a creativeui/ux desin company in Delhi if you want to improve traffic on your site and attain beer WoM (Word of mouth).  Keep in mind that color balance, placement of elements, text to image ratio, icons or visuals,  navigation, loading speed etc play a very (VERY) crucial part in the success of your online presence and business purposes.

Things you need to know

A good UI needs to be:

·         Clean

·         Clear

·         Attractive

·         Efficient

·         Responsive

·         Familiar

·         Concise

·         Consistent

For great and responsive designs for your website contact CodeRang, the best web design company in Delhi NCR.  We have designed websites for many great organizations like Arena institute, Aptech institute, The Red Cross to name a few.

Many experts have claimed that your website is one of the major aspects that lures people to your business or brand and converts them. Integration is the key to success here. Also keep in mind the theme of your business before developing your designs. Let us say you sell kids products or have a kids’ channel, it would then be wise and clever of you to design your site according to your business instead of making something completely irrelevant. Apart from that the color combination must also be thoroughly thought through. A corporate organization doesn’t play with too much color but a kids channel does. Your Logo is also a crucial factor that needs to be taken into consideration because your logo is your gateway to conversion. 

SMO: Tracking Your Activities Through Social Tools

Social media optimization is a process through which marketers or individuals optimize or improve their social visibility, reputation and activities. With everything being digital today, it is hard to keep up with competitors but an agency that offers SMOservices in Delhi could help you attain your goals for better online presence.

Here are a couple of tools you ought to use if you want to attain the perfect web presence or online existence.

Social Mentions is a very popular tool used by experts and is a very effective listening apparatus. It is a search platform that mentions the latest trends and your mentions on blogs (micro & macro) and so forth.

Topsy is another social network analytics apparatus that helps one get an idea about the no. of tweets, mentions, engagements, etc.

Postific is meant for businesses looking for new customers and for those who want to get an overview of their social engagements.

Hootsuite was founded in 2008 by three people.  Today it is one of the most common social management tool and allows businesses to share one post on different platforms at the same time. This way you save time and since time is very precious, you need to utilize it efficiently.

Circlecount is used to mainly understand your social media activities. It seems like it is useless but it isn’t.

These are just some equipment used there are hundreds of other ones out there too.

Why do we use them?

There are a number of reasons why we use them. Sometimes we want to increase our reach, understand our effectiveness, increase our productivity, efficiency, or maybe we just want more collaboration, more continuity, execution and also for future scopes.

It is quite obvious that such platforms (Twitter, Instagram, Pinterest and facebook or even LinkedIn) get us a lot of possibilities for leads and sales to occur. Here we can broadcast our marketing skills and strategies or influence people to take action. They also offer us in-built analytics but if we wish to collectively see which ‘podium’ is doing better, then the above mentioned ones are quite helpful.

If your results aren’t up to par then you should maybe try implementing different tactics to gain better visibility or to keep visitors returning to your page/site. This can only be done if you implement great explainer videos. We (Coderang) make the best and most interactive videos. Ask around, we’re considered the best 3d and2d animation company in Delhi. Apart from that you will also need to have a proper UI/UX. 

Marketing Your Business Through Facebook Pages

Marketing has reached new nooks and corners and there are different ways of going about marketing strategies to get your brand or business recognized and accepted; one such way is through pages on such platforms.

Facebook promotion has long been praised by marketers but promoting through your page has become quite interesting and effective.

Today’s blog will help you figure out ways to market your Business through such pages.

You need to set up a page. How do you do that?

Log in to your Facebook account then go to the drop down menu and choose create page option or on the left side of the homepage you will see ‘create page’ option. This is the most crucial step because one can’t promote his or her business through their actual account.

Fill in all the details about your organization/business and then add an image to complete the look of it. The description part is also quite crucial because if you don’t mention anything about yourself or your organization you will not be taken seriously.

You need to implement a CTA strategy if you want users to take action on your page. For instance, if you have a Facebook page and you’ve got a Call us option or add to cart then users are more likely to engage with your page.

Product descriptions are quite important if you want your users to get the required information they need. For instance, if you are offering digital services like branding, marketing, development or animation videos then give a brief about the product with a visual.

Post your discounts or special offers to lure potential customers to you. You need to be a smart marketer in order to succeed on a social platform. Think about ways to magnificently get users to take action.

Many social media agencies offer you affordable SMOservices in Delhi NCR where they handle your accounts for you. Some have a group of expert social media marketers and social media experts who can help you achieve your goals within a time frame.

Regularly update your posts if you want to people to think of you as a credible and highly active business. I know you may think to be active on social media has nothing to do with how people perceive you but it plays a bigger role than you imagine.

Do not post ads only or promote your business at all times instead add humor or something that’s emotionally captivating to lighten up the mood of your viewers or get them hooked on your page.

How to Reduce Bounce Rates From Blogs

Blogging: an art it is but finding the right topic and the right words to glue readers to your blog. Today’s blog is about reducing bounce rates from your blog but before we can establish that it’s important for you to know what it is.

Bounce rates are the rate at which people bounce from your site after landing on it. This rate can be analyzed from your Google Analytics account. If you don’t already have an account it is high time you create one. This can help you establish where you’re getting traffic from and who is visiting your site and how frequently. Webdevelopment company in Delhi NCR have specialized developers who manage your blogs on your site and make changes accordingly.

Not many people know this but a blog is just as important as visuals to keep visitors or viewers inclined towards your site.

Here’s what you can do to reduce bounce rates from your blog:

Write a Compelling Piece

This means you should be writing something interesting, related to your services. This does not mean you will be writing about your service in particular but you’ll mention it in your blog in such a way that people don’t think it’s a marketing strategy.

For instance, if you are writing about explainer videos, you won’t mention that you offer the service but you will write a blog about it. Mention the pros and cons of them then also specify your agency somewhere in the first or second paragraph.

Link Your New Blogs with Older Ones

A great strategy is to link your new blogs with older ones. That way a reader gets a better reference as to what they’re reading.

Use Appealing Visuals

You’ve got to make use of compelling visuals if you want viewers to finish reading your blog. Add an attractive image in the title or have GIFs or even explainer videos for all I care. As long as you’ve got something appealing on yours site it doesn’t matter. Also, if you’re starting a blog on your site, ensure proper designs are used. We (CodeRang) are the best web design company in Delhi NCR and ensure 100% designs that are friendly and easy to understand.

Allow Easy navigation

 I for one find it very irritating when I can’t navigate easily through a blog or a site for that matter. Make sure you offer easy navigation or else readers will deflect from your blogs like a reflection from a mirror.

Allow people to drop comments or sign-up for your blogs

 People are never satisfied if they can’t post comments or subscribe to your blogs. Give viewers the option of doing so. This reduces bounce rates by 10%.

Why Your YouTube Channel Isn’t Kicking Off

With over 1.3 billion views daily on this medium, every individual or business is trying to kick off their channel to attain views, subscriptions, and visibility. However, most of us fail at getting the desired results we expect due to three main reasons. To help you figure out what these reasons are, I’ve decided to write a blog. This blog will help you get an understanding of where you could be possibly going wrong.

Your Videos Aren’t Edited Properly

There are a lot of amateurs out there who simply do not know how to edit a video yet still post their unfinished and unprofessional ‘content’ online. If someone does come across your ‘recording’, you’ll not be getting any subscriptions; but a thumbs down for sure.

Truth be told, you aren’t going to be taken seriously if your work is sloppy and very unprofessional. Have a shortfilm making company go through your ‘content’ and tweak or edit your video to give it a more polished look and relevance.

Your Videos Aren’t Relevant

If you claim your videos are about cooking, it should be about cooking, not about a science project gone wrong. Sometimes what many do is also use keywords that aren’t relevant to their video, if you do that you will only end up getting a lot of flak from viewers.

You Don’t Have A Clear Goal In Mind

Usually, what many ‘YouTubers’ do is post videos just for the sake of posting them; they don’t have a clear goal in mind. Think of what our business strategy is (if you’re running a channel for business purposes). If it’s just to entertain then stick to entertaining your audience.

Your Explainer Videos Aren’t that Interactive

Chances are your explainer videos are really bad or not informative at all. Sometimes it lacks the magic in 2D and 3D animation or the message isn’t clearly portrayed. If you’re in dire need of help then contact a 3D and 2D animation company in Delhi to give you a professional end-product.

Starting your own channel isn’t a child’s play, it requires you to plan, strategize, implement and execute according to the market requirement(s). Your message, the quality of your video(s) should be great, with no copyright material.

Also, be sure to have someone create such visuals who also knows how to get about making them, editing them and also posting them in a professional manner. I’ve come across many such channels that have the worst editing techniques, out of nowhere scenes keep jumping and there isn’t a constant flow of audio. Just make sure you’re working like a professional even if you aren’t.

A Brief About SEO & SMO

With a rise in digital marketing and branding techniques it is important that marketers implement both SEO and SMO strategies to be successful in today’s competitive realm.

Here’s a breakdown of both the tactics used online

Search Engine Optimization	Social  Media Optimization
This is an act to improve rankings online. It is said that if your website ranks good in search engines then the no. of visitors automatically improve. For instance, if you’re on the top page of any search engine then it is palpable that visitors will click on the sites listed on the first folio instead of sites that are listed on latter pages.	This is a process used to improve visibility and reach. This method is also used to drive back traffic to your website. It’s a part of SEO and comes under off page search engine optimization.

How does SEO work?

There are two methods to this; off-page and on page.

On page methods usually involve optimization techniques on your page. Titles, meta-tags, content, keywords, links, and images are optimized.

Off-page methods involve getting your site ranked on pages other than your site. Link building, social bookmarking and social media marketing are a part of this tactic.

Basically, you use keywords to improve rankings of your site. You check the competitive value of each keyword then strategically implement them over a course of time to see any improvements. You have to note that SEO being an organic process takes some time to show any results so don’t be disheartened if you do not rank well immediately.

For affordable SEOservices in Delhi NCR you can contact any digital agency or a specialized agency like ours. 

Social Media Optimization like mentioned above, is a part of the former. Activities like sharing blogs, articles, posts, participating in forums or creating them, sharing offers, creating campaigns or ads linking back to your website and so on are included here.

The purpose of engaging in such activities is to gain more traffic, get more engagement on your platforms, inform people about your products and services and so forth.

The effectiveness of such activities mainly depends on whether you are targeting the right people, groups or organizations. For SMO services in Delhi NCR contact Coderang.

Benefits of Social Branding:

With the help of social media branding you get to benefit in the following ways

-You get to spread your links on various platforms

-There are more chances of you being exposed to the right audience

-Bookmarking and tagging are made easier

-Your content remains in a constant flow

To get yourself known you have to devise a game plan that is unique and will get you known for what you stand for and who you are. If you aren’t making use of such game plans you won’t be able to succeed and your competitors will have the upper hand.

Web development and Web Design Differentiated

A couple of months ago I was new to the digital agency world and didn’t really bother understanding the difference between both these terms and even though I didn’t care enough to know the difference, I had to make an effort because if you’re ever writing an article or blog related to technical ‘stuff’ or if you’ve got to convince a client that you’re ‘the’ company to choose then you’re left with no option but to learn.

My Blog today is aimed at amateurs or freshers who wish to get a glimpse of what’s what.

A web design includes your layout and all the elements on your site whilst web development means bringing these essentials to existence and making the site functional or operational. Don’t the terms give away the dissimilarities? They do to some extent but going in-depth into the working of both will be covered in a later blog.  First, you have got to understand what elements are included in web scheme or model:

-‘BECCU’ are the elements associated with your ‘outline’.

 Just to make one thing clear, all the rudiments specified above play an equally important role.

The balance of elements (visuals, videos, etc) with text is crucial if you want your layout to be pleasing and not too fiery in the eyes of your viewers.  Even the color of your ‘essentials’ must be tame and not wild unless your website deals in ‘freaky/wild’ things. Every website has its own look; an animal shelter site won’t have a prototype that’s too bright or playful. Instead, it will be simple with a balance of images and fragments of visuals. You can check out our website if you need such services. We’re the best web design company in Delhi NCR

Let’s now move on to Emphasizing or highlighting the most crucial part of the whole layout. Every company/organization or brand has different fragments they would like to emphasize (they usually place importance on items that will highlight their success rates or their services or whatever they wish to highlight).

Note: Only highlight what is important or something that you think is worth flaunting.

The same way color contrast is also quite important. You’ve got to make use of colors that complement each other well yet maintain a proper balance with the other elements on the site. You wouldn’t place neon colors together, would you? Or would you pair neon green with neon orange just for the sake of blinding your viewers?

Stability or consistency of your designs is just as crucial as balance and contrasting colors. You have got to keep it all in a flow or a rhythm so that it doesn’t come across as abrupt or incomplete. Your UX and navigation come under this point. If the navigation experience is bad or the experience of the user isn’t perfect then you’ll only end up losing your visitors which will lead to higher bounce rates (and we don’t want that, do we?)

The last piece of the puzzle for design is Unity. This term simply specifies grouping and placing all the fragments in a professional manner and in a systematic way. Many experts claim that you have got to base the unity of your elements on the ‘Gestalt Theory’.

I hope you got an idea of what designs are really about. Now we are going to move on to the more complex part- web development.

Like mentioned above, development is bringing stale or still objects to life or making a something non-functional functional or responsive.

Programmers or developers are the experts behind the functioning of designs. The components are broken down then HTML (Hyper Text Markup Language) or PHP is used to develop a certain website. We at Coderang make it a priority to test and retest the site’s functionality and loading time before we hand the final product over to our clients. So if you are looking for a top web development company in Delhi NCR, we are always available.

I hope this blog was helpful. If you wish to read about the in-depth process of the programming languages used, stay tuned for our blog next week.

·         To avoid keyword stuffing we’ve used words like models, outlines, prototype and plot as synonyms of design

Why You Need a Logo

Think of a logo as a shrine or identification mark. Your mark or your identity is what sets you apart from others, isn’t it? Your existence and your company’s ‘oxygen supply’ are based on your logo and this is what can make or break your brand.

In brief, your insignia or emblem is a visual representation of your firm or brand that establishes a sense of trust, credibility, and your business style.

In most cases your logo design is what sets or creates your credibility and since your credibility is established through a small icon you need to focus on it a lot more than you think you should.

Let us discuss the drawbacks of having a poorly designed emblem

1.    Your potential clients won’t take you seriously

2.    You lose credibility because you’ll come across as inconsistent and not genuine

3.    You won’t be considered memorable

4.    Interaction with your brand will be affected. This in turn will affect your ROI, leads, customers, etc.

If you’re looking for a firm to help you out with an effective symbol then Coderang is the agency for you. We are the best webdevelopment company in Delhi NCR that not only looks after all web related issues and services but also the small elements like designs and icons.

The advantages of a good crest:

1.    It helps your audience recognize you

2.    You get an upper hand over your competition

3.    You come across as professional

4.    You create brand identity

5.    You establish a sense of quality

The points above are just a few points to give you a gist of what a bad crest could do to your firm.

When designing your company’s symbol or crest keep in mind that:

1.    It is simple and easy to understand

2.    It doesn’t make use of too much color

3.    Use it as your anchor

4.    It should match with your style of business. For instance, if it is a sports brand then don’t associate it with something unrelated to sports.

5.    Think of a memorable crest with a catchy tagline (it isn’t necessary though but a punchy tagline does help)

Before getting an idea in your head ask yourself what your company is really about then think of a design that will convey your message through an icon. If you’re a digital agency you won’t be having a hotdog as your emblem or would you? (It’s a rhetorical question).   A lot of experts advise you not to make your own emblem if you don’t know the A-Z’s of making/ designing one. Let experts design one for you.