How to Use Psychology to Improve SEO

If you have studied digital marketing or SEO in particular, you must have been taught that content, meta descriptions, using keywords and optimization are the key elements to successful ranking on search engines. 

Though this is true to some extent, what we tend to overlook is the psychology behind this organic strategy.

It’s easy to avail SEO services in Delhi but to attain strategies that are based on how a person thinks can be a plus point (and trust me, you’d want brownie points).

Let’s have a look at some psychological factors.

1.       Know who your audience is and what triggers them to engage in a post or ad.

2.       Understand the intent of your visitors. When a person looks for a website he or she usually has some intentions in mind. Either he wants to increase awareness, conduct research, make decisions on whether to buy a product or not. Try to understand that aspect of your visitors.

3.       Give them what they are looking for. What many digital marketing agencies in Delhi do is offer solutions. If you can’t offer solutions then no one would feel inclined to reading your post.

4.       Man is impressed by visuals. Place as many relevant images or posts as you can. Adding infographics, tutorials, explainer videos and what not can actually boost user engagement.

5.       Follow famous people and share their work. What this does is create a channel for the ‘celebrity’ to follow you back or give you a shout out.

6.       People are more likely to share your work if you post content  that supports a cause, entertains people, involves them and if they can correlate with it.

7.       Search queries matter a lot too. When you type something in a search box a lot of related queries are shown based on that you can understand what people search for and then you can create content based on that. For instance, if I  type in best social media agencies in Delhi, other options could include SMO agencies or top 10 digital marketing companies in Delhi.

8.       Allow visitors to get in touch with the writer of the blog or a senior consultant who can help them with their queries. Interaction is a great way of finding out what your audience is really into.

Last but not least, be sure you avoid plagiarism. If one finds out you’ve been copying someone else’s work, they’ll automatically lose  faith in you.

LOGO DESIGN : BACK TO THE BASIC

A logo is to a business as your face is to you, so just like that every business or company needs a logo or name to get recognized in the market. It’s a symbol or small design adopted by an organization to identify its products, uniform, vehicles, etc. Most of the times logos are either purely graphic or are composed of the name of the organization.

It is an important area of graphic design and one of the most difficult to perfect. In short logo is a simple visual mark to identify your company’s product or services.

Importance of logo

For any company or organization, logo is very essential as it displays the overall essence of the business. It is typically the first thing which reader may notice before reading the text. Logos are captious aspect of business marketing.

Logo design establishes your identity and is a virtual or mental shortcut to a product or company. It is very hard to stand in the marketing world without a logo.

The logo should crystallize consumer loyalty. The task of a logo goes on after establishing the identity and image in the market. Each time your company or service or any products mentioned anywhere, your logo should accompany it so that soon even a glimpse of your logo will be sufficient for your client to relate to your company.

Even when a logo does not have words, it creates a brand that is associated with the company and the products or services the company offers.

The aspects which you need to take care of while designing a good logo.

1.      Elementary sketches are must

Preliminary sketches are an important first step in designing an effective logo. These can be as simple as pen and paper drawings. Start with 20 to 30 sketches and branch out with your concluded idea.

Usually graphic designers spend more time at elementary level which is a good thing.

2.     Create balance and size matters

It is very important to create balance in logo because our mind perceives a balanced design as being pleasing and appealing.

When it comes on logo design size does matters. A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.

3.     Clever use of colors

Color theory is quite complex, so the basic rules are:-

Use colors near to each other on color wheel, don’t use colors that are so bright as they are hard on the eyes, the logo must look good in black, white and in grayscale.

Breaking the rules sometimes is ok, but you should have a reason for it.

4.     Typography matters a lot!

Strongly consider a custom font for your design. The more original the font, the more it will distinguish the brand.

Avoid the most commonly used fonts, such as Comic Sans, make sure the font is legible when scaled down and most important, one font is ideal and avoid more than two.

5.     Recognition

The goal with the logo is for the average person to instantly call the brand to mind. The key to making a popular and recognizable logo is to combine all of the elements discussed in this article: size, style, color, typography, and originality.

6.     Keep it simple

Now days, the most popular and successful companies continue to say that "simpler is better".

The simpler the logo, the more recognizable it will be. Follow this rule from the start, when you were doodling sketches.

7.     ­­ Go easy on effects

Adobe Illustrator, Freehand, Photoshop, and other graphic design programs are extremely powerful tools to use for designing a logo.

Don’t be harsh while giving effects to your logo. Play around with colors and remember simplicity is the key.

Once you are satisfied with your logo and have considered all of the above, get to work and make something beautiful.