The three-stratum of design patterns: execution, flow & context

According to design experts, it is argued that design decisions are to be made on different levels. For instance, your decision is based on what kind of design to make that will reflect your final products.

Though going into each level is at this point very unnecessary, there are a few points we could get a glimpse of.

Self-designs are designs we design for our own purpose. Genius designs are already existing ones while activity-focused designs are designs based on regular activities and focused designs focus merely on certain aspects. CodeRang, the best webdevelopment company can provide you solutions in this field and take your design patterns from nothing to something.

A designer can theoretically develop from one level to another to enable more notional design decisions. The next step involves a designer to use interface design patterns to add stability to a user's experience. A user experience is contingent to each design and design patterns are therefore contextual to only specific designs.

Do design patterns work on multiple stages?

The answer to this is yes! Design patterns can be implemented on different levels. Each level can be seen as a step to aid context, flow, and execution.

How do Design patterns aid implementation/ execution?

At the bottom of the level lies the contextual design case. This clarifies that for a given site the search box must be stationed at the top right corner that forms labels in such a way that it is stationed directly above the input fields. The thumbnails of images must have a dimension of 100x100 pixels or more and when describing the interface design patterns on this stage, they can only be contextual to a particular design on one particular website.

If you want to focus on only delivering a steady experience then design levels on this hierarchy  are needed.

Implementation or execution patterns mostly involve consistency throughout your page. You need to define and agree on how to implement and execute certain features to help ensure regularity on each and every page.

How to Design patterns that will aid your design flow

The central level defines the building blocks of repeating solutions that help solve common design problems. This level mainly defines and describes the functionality and how such functionalities can affect your output.

At this stage, designers have to decide between proxies that can solve the same problem but will affect the compositing and flow of the experience as opposed to the consistency describes at the implementation stage.

Design patterns that aid context

The uppermost level (or the highest one) of user interface design paradigms are the ones that elucidate what context you are in.

Ask yourself if you are building an art site, an e-zine or a website?

If you espouse to build an art site you must include a few details like an artist’s biography, experience, etc.

Not only do Implementing design patterns save you time and money but it is also proven to provide solutions to common problems. Your design patterns act like a toolbox to bring together your innovative, rewarding and constructive solutions.

 CodeRang, the best web design company in Delhi offers to help make an effective website for you with influential and user friendly designs to increase and promote interactiveness.

The Importance of Infographics in Business

The Importance of Infographics in Business

The value of design plays an integral part in the creation of business values. The steering factor of these phenomena could be as simple as a human being & natural attraction to a beautiful face or body. A design allows a company to ward off any commoditization and accredits a company to distinguish its products from its competitors. As a matter of fact, with exemplary designs, you can create wonderful customer experience. Now let & slowly drift into infographics.

What are they?

Info graphics are a mix of designs, text, and analysis of data that are ideal for crunching big data into easily understandable format. Such graphics are visually compelling and also a great communication medium that can communicate complex data in a visual format that is viral. In short, info graphics take heavy data and present it in shorthand visual.

With the help of infographics, you get to efficiently represent complex data and it is also easily shareable. The benefit of using infographics on your blog or website is that it drives more traffic to your page and also increases conversion rates. CodeRang, one of the best Digital Marketing  Agencies in Delhi recommends you to make use of infographics if you want to establish better

Why are infographics more appealing and effective?

According to experts, infographics are more effective because they make use of both text and

images and this is a better form of communication. The written text allows one to analyse data

whilst the image part adds appeal to the whole look or layout.

Progress of Infographics

Experts say the power of info graphics has increased since the year 2004. Bloggers who use

info graphics might have also seen an increase in traffic and views on their website or blog if they

have made use of info graphics. If not then it is hard to determine whether there really was any progress.

The advantages of info graphics

1. They are highly Compelling and Attractive

People (or in this case readers) love facts, figures and statistics in a visually appealing format. If you make use of info graphics you are bound to attract more readers.

2. They are Easily Scanned and Viewed

We like content that is short and crisp and to the point right? So why bore people with thousands of graphs and statistics and long text if you could place it all in one place?

3. It has Viral Capabilities

Due to the attractiveness of info graphics they are 10 times more likely shared than ordinary images or posts.

4. They are embeddable

You can embed a code for your info graphic on blogging sites like Word Press. This creates an automatic link to your website.

5. It offers Worldwide Coverage

The benefit of using info graphics is that when it is published online it is viewable to people across the globe.

6. It creates Brand Awareness

If you are looking to make people aware of your brand then implementing the use of infographics can help you achieve this goal. Make sure your info graphics are to the point and effective as well as visually appealing.

7. It increases traffic on your site

 If your info graphics are visually appealing and linked to your website then the chances of you driving more traffic to your page increases by up to 10-25%.

8. It Benefits your Search Engine Optimization

With info graphics, you get people to link to your website. This causes Google to index your website higher because of its & page rank & algorithm. If you need help with Search Engine optimization then you can contact Code Rang, we are a digital agency that offers the best SEO services in Delhi.

9. Info graphics portray a sense of expert understanding

Infographics require research and the research you conduct is later broken down to important information that needs to be portrayed on your infographics. This gives viewers a sense of expert understanding from your side and is, therefore, more likely to attain credibility The only challenge with infographics is creating them.

Expert Social Media Marketing Tips

Marketing on social media can be a cumbersome task. Some succeed at their first attempt while others take longer to get the desired results.

Here are a few pointers one should keep in mind

#1: Create a social media marketing plan

Before you start a business project or a company you should always have a plan laid out to determine what you want to achieve and how you want to go about the plan. Once you have established your plan, you are closer to achieving what you desire. There are many Social Media Agencies in Delhi . CodeRang is one such agency that will help you out with digital marketing solutions and strategies to improve traffic and conversion rates on your website.

 # 2: Carry out a social media audit

Experts reckon one should carry out a social media audit of your current social media presence before creating a new. With the help of a social media audit, you get keep all your social media details like passwords and profiles in one nook.

#3: Increase traffic with social media

It is essential for every business to have a website but it isn’t always promised that having a website will ensure large amount of traffic on your page.

Use your social media platform to integrate traffic to your page through posts like videos or blogs and hash tags or links.

Quick tip: Make use of explainer videos or promotional videos to increase traffic on your website. Check out Code Rang, it is the best Explainer Video Production Company in Delhi and offers mind-blowing videos that will definitely increase traffic and conversion rates on your website.

#4: Monitor your Social Media

Social media can be a positive and negative platform for your business. Make sure you keep track of what people are saying about you on such platforms and try to control the negative comments. Offer feedback and solutions if someone does post negative comments about you and always engage with visitors or customers.

#5: Take your business on LinkedIn

LinkedIn is a platform that provides credibility and it is easier to target many professionals no matter how big or small. You get to drive sales, hire people and increase traffic through LinkedIn if you use it wisely.

#7: Try avoiding social media strategy mistakes

If you know what to include in your social media strategy, you’re set on the right path to success.

There are quite a few common tactics that could damage your reputation and credibility so make sure you don’t go down the wrong path.

#8: Target your audience with the use of social media statistics

Social media statistics are an advantage to many businesses and it would be a shame not to make use of them. Through the statistics provided, you can target the right people and chances of better results are increased.

#9: Use hashtags appropriately

Don’t use hashtags just because you want to. First of all, your hastags must be relevant to your business and make sure those hashtags are also SEO friendly.

 

#10: Use Social media ads to widen your reach

With the help of social media ads, you get to reach a wider audience and chances of people (or in this case visitors) becoming aware of your brand or business are higher.  With the help of such ads you get to target your audience and all you need to do is either boost your post or launch a campaign ad with relevant segmentation of your audience. Not many Digital Marketing Agencies in Delhi can promise you the same results like we do. We can take your brand from bland to grand!

How to effectively use Pinterest for campaigns

 Pinterest like any other social media is a highly effective medium to propagate campaigns and gain conversion rates.

There is a difference between Advertising and SEO.  SEO or Search Engine Optimization is a tactic used to ensure that a website is accessible to any search engine this in turn will make it easier for your site to be found. For  Social Media Agencies in delhi , check out Code Rang’s website.

The art of making and creating campaigns on one platform will look different on another platform. For instance, a campaign on Google won’t be the same as a campaign on Facebook.

What many marketers do is  choose multiple channels to host their campaigns but do not know the ins and outs of any channel which in turn harms your end results.

Which channel should you use?

You can’t just randomly decide which channel to use, what matters is your audience. Your audience should determine which channel would be most suitable. For instance, Pinterest houses at least 70 percent women and 30 percent men. Those aged between 25-34 years make up 30% of the users on Pinterest and those aged between 17-25 years of age make up 15% of the users. So would it be wise platform for targeting men?

Pinterest is a social platform that mostly consists of visual content which means that it’s a good platform for fitness, home décor, fashion and food.

If you know and have carried out research that your audience falls into this category or into similar categories, then you should use Pinterest as a campaigning medium.

Many experts recommend building profiles on this platform but others also recommend using promoted pins to send traffic to your site.

If you’re coy or new to using promoted pins, here are a few tips you could follow

 1: Choose from a couple of promoted pins

In order to use Pinterest ads, you’ll need to spend a lot of time working within the ads manager.

You can sign in to the manager with your existing Pinterest account, but you will have to convert it to a business account, which takes all of 3 seconds (still free). It just gives you a few extra features.

The interface to get started is really simple when you create a new ad, which is great. You could probably figure it out without this guide, but I’ll also give you a few other things to think about when making decisions.

First up, you have two options for your promotion type:

If you want to get more pins, repins, and followers, you’ll want to boost engagement. This is a good option if you’re looking to jumpstart your profile growth or if you don’t have an established conversion funnel on your website yet.

Most likely, though, you’ll want to drive traffic back to your website. After all, that’s the main purpose of using Pinterest.

Click the option you want, and you’ll be prompted to give your campaign a title and enter a budget.

Assuming you’re new to Pinterest advertising, start small. You can always increase your budget later.

The final part of this step is to “pick a pin.” Click the red button, which will show you all your previous pins on your account. Click one of those to select it.

Picking an old pin might be a good idea for an engagement ad, but if you’re driving traffic back to your website, you probably want to create a new pin and then come back to the ads manager.

Tip: If you place explainer videos on your board you could drive more traffic to your site too. Hire an Explainer Video production company to help you come up with interesting videos to draw more users to your page.

2. Know your target

Interests and keywords play important roles in Pinterest. The interest section is a broad area that doesn’t really have much use but if you’re only trying to build a network of followers while targeting a specific audience, it will work.

On pinterest the two key elements are Keywords and interests to narrow down your audience and to include users that would benefit you.

• There are other elements you could target as well like
• Locations – you can pick over 100s of cities
• Language -  You can also specify which languages  you’d like to convey your message in
• Devices – You can target mobile users or desktop users
• Gender – Pinterest is women dominated platform which is why it is best to target women.

 3. Set a budget

It is important to set a budget for your campaign. Only spend as much as you can afford don’t spend too much or too little. Set your CPC limit before you launch your campaign.

Sometimes what happens is you don’t get the response you were looking for after spending a certain amount, in this case it is necessary that you increase your bid on you campaign.

4. Track your results

It is important that everyone track their leads. If you don't do so, you won’t know if your campaign was effective or not. If your campaign was effective you could implement the same methods for your next campaign as well. If you keep spending money on the same flawed campaign, you will only end up losing money therefore it is recommended to everyone to always keep track of their results. Also, Pinterest offers useful analytics and covers areas like impressions, clicks, and the amount spent and so on.

How Businesses Can Use WordPress To Their Benefit

If you’re looking for ways to promote your business yet don’t want to spend a fortune on it then WordPress is the right tool for you. In most cases, a company already has a website that’s all fancy, complemented with graphics, videos, content and sliders or banners but sometimes the simplest of blogs about your company could do you wonders.

The trouble with an existing website is that it takes a while to update and to ease this process, many drift towards Wordpress to help them fulfill their needs. On the other hand, you may simply be looking to create dynamic blogs for your company viz; you’re trying to refine a new web presence for your business. This is when WordPress comes in the equation.

How to use Wordpress to your advantage

You have to check out your competition, know what they’re blogging about and try to get the upper hand. Check out many blogging sites like Tumblr, Posterous, Typepad and other platforms to know what your competition is up to and devise a strategy to beat their content.

Blogging is a great way to drive traffic to your website and with the help of blogging, you can also make potential customers aware of certain services and products you offer. If used well, this art can be used as a great marketing tool, you only need to take into consideration whom to target and why.

  

Social Media Agencies in delhi

 Advantages of using WordPress

1.    It is easier to operate

With the help of WordPress, it is easier to make changes to the website without having knowledge of any HTML coding. You can add pages, posts, products, images and even edit your current content.

2.    You can build themes at cheap rates

WordPress offers an array of themes to choose from to help build your website and you also cut down on time it would take to build a website.

However, if you do not like a theme  that’s already available, you can get one customized but that will cost you more.

3.    It is a popular platform.

There are many businesses and non-business oriented people on WordPress and because it is a popular platform, people are exposed to your content and it has more value than a normal blog would have.

4.    SEO is made easier. Wordpress offers an array of search engine optimization tools that allows simpler and easier on-site SEO. If you need SEO services in Delhi, you should check out CodeRang. We help you come up with organic SEO friendly keywords and also offer digital strategies as well as solutions.

5.    E-commerce is also available

Woocommerce is an e-commerce add-on to Wordpress which helps build e-commerce websites. Woocommerce is highly effective when it comes to updating your products, the price, sales, discounts, coupons and so on hence, building you own e-commerce has never been easier. Did you know if you have an explainer video, you are likely to get 20-40% conversion rates and traffic on your website? Code Rang is the best explainer video production company and will help you achieve your website traffic goals

However, though there are all these advantages of using WordPress, there are also many disadvantages associated with using WordPress. Firstly, WordPress updates its site frequently so keeping up with the updates may be cumbersome. Also, customization of themes can be quite costly and the content may not seem right after every update. Other than these drawbacks there aren’t any other drawbacks one should worry about.  

Why does a company need explainer videos?

 Google’s search ranking is based on the amount of time a user spends on a certain website and because Google’s algorithm is designed this way, many companies and brands are turning towards explainer videos to improve their rankings.

Explainer videos are simple videos based on scripts, storyboards, illustrations and animation that tell a company’s story. With the help of such videos, businesses are provided a channel through which they can effectively and clearly convey their value proposition.

Advantages of explainer videos

Many companies are opting for explainer videos because they’re affordable, effective and good tools for marketing. Apart from this, explainer videos have other benefits such as:

1. Increases conversion rates- According to an online survey, the rate of conversion goes up to 20% with the help of explainer videos. The rate at which visitors turn to leads and leads to customers is higher than it would be if you would implement traditional means.

2.         Clarifies objectives of your products- People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

3.         Increases interest- Visitors prefer videos on social platforms. If the video is interesting enough from the beginning, you’re bound to keep the visitor interested in watching the whole video and checking out your site.

4.         Increases web traffic- an explainer video usually lasts up to 2 minutes. If a user comes across your explainer video , the time they spend on your site increases from just a few seconds up to a few minutes. This in turn increases web traffic

5.         Offers better results on Google- the more time a visitor spends on your website, the higher the ranking on Google. With the help of explainer videos you attract visitors to stay on your site for a long period of time which in turn results in better results on Google.

6.         Allows audience to retain information- explainer videos allow you to retain 40-50% more information than you would if you’d only hear about something rather than see it. With the help of such videos, you allow visitors to retain information about your brand, product or services and this also increases word of mouth.

7.         They’re easily shareable - the advantage with everything being online is the ability to share. People favour watching and sharing videos online. It’s quite easy and efficient.

8.         Makes a good pitch- explainer videos make good pitches. No one likes reading pitches. A blend of audio and visuals spices up the whole concept and keeps people interested. This can be a powerful marketing tool to help convince people to buy your product or services and it also attracts sponsors.

9.         Grabs attention of the audience- text and images alone don’t do much for a website. You’ve got to incorporate videos as well to grasp the attention of visitors.

10.    You get to showcase your brand’s personality

CodeRang is the best explainer video production company in Delhi that offers to produce effective and easy to understand explainer videos. We can help you kickstart your business.

The best Social Media Platform for Your Business

 Is there really such a thing like ‘the best social media platform for your business’?

By ‘default’ everyone assumes that Facebook is the best Social media platform for every business out there and according to a study conducted by various agencies, this seems to be true but it isn’t necessary that this platform will provide you with the results you need.

There are lots of hidden aspects that must be taken into consideration before ‘blindly’ posting your ads on social media.

Frankly, this is  easier said than done.  Social Media platforms are equally effective but you cannot determine one platform being better than the other just by reading a study, it depends on how you use such platforms to your advantage.

Sure, Facebook is the most used social media site however the working class mostly uses Instagram during work hours because it is easier to navigate and access. Placing ads on Instagram during work hours will be quite effective. Even if you’re targeting  college or school kids during school hours, you will find it to be more effective.

However, on weekends, Facebook is a game changer. Since almost everyone stays at home during the weekends, more users are online on Facebook, placing an ad then would prove to be highly effective.

You have to conduct thorough research. Know who your target audience is and then decide which platforms to use. This is a tricky task but once you’ve cracked the code to this, you will do well for your business.

You might have noticed that ’ A’ does better than ‘B’ when posting something online. B may have more friends or followers but A is still doing better than B. Why? How?

The answer to that is simple.’ A’ knows whom to target and how to target them. His posts are better, more interactive and not too mundane. He also knows how to provoke a reaction from his audience. He may have also paid for placing an ad on social media.

There isn't any secret behind getting exposure to your business, you just need to know how to get things done.

What’s Important When Sharing A Page/Content Online

Content is the base of every successful blog or page. Your content should be great, simple, to the point and interesting. Do not, I repeat DO NOT bore your audience with grammatically incorrect content or with content that is not at all relevant.

Think of ways to  engage your audience, trigger interactions and response.

You have to have a proper understanding of what your business is about and what people would  like to read or see. Make use of videos and images to take the strain away from the text-only content.

Add some videos, images or explainer videos to ease the atmosphere and also try to add light humour in your content. Lighten the atmosphere of your posts, give readers or your audience a reason to visit your page again.

The advantage of uploading an explainer video is that you attract a large audience and it also increases traffic on your page or site. If you need someone to develop explainer videos for you, you can visit our site www.coderang.com because we’re considered the best explainer video production company and we have a professional team who can help you succeed.

Posting regularly can also do wonders. Either post daily or weekly but make sure you upload new content on your page. Your audience doesn’t like engaging with a page that doesn’t  have anything new or exciting to offer.

If you’re still having trouble with Social Media Marketing or you’re facing problems coming up with organic content, don’t hesitate to contact us. We are one of the best social media agencies in Delhi and we would love to be your key to success.