Website Development Design and it's Elements

A famous saying by Paul Cook son goes as such " Website promote you 24 * 7: No employees would do that"- Its an authentic saying but is it so valued? Let's check it out through the entire course of the article.

A website will do a lot good if you beautify it keeping in mind certain elements. Since we deal with the development of some  of the most prominent websites, we often try to couple our websites with the following remarkable features.

Coderang web developer company that provides best web design and development services.

1. Selection of unique font styles for attractive and above all, extraordinary appearance.
   
   
2. The website designed must be an accumulation of background videos, large and responsive 
   images, large images of the product along with descriptive passage related to the product.
   
   
3. Try to use a very sober color scheme that looks standard and yet appealing to the senses of the target audience.
   
   
4. Furthermore,  create the best format for displaying the “contact details" of the client.

Consequently , if you are looking for the best website developer, try not to risk yourself. If you are looking for website redesign company India you can visit Coderang.

Setup and Importance of Goals in Google Analytics

Google analytics helps you to keep track of a number of things like page visitors, location and many other things. But do you know Google analytics also allows you to use one of its features that will help you know if your website is helping to grow your business or not.

This feature of Google analytics is setting up a Goal. By setting up a goal you can keep track of what is unfavorable for your website.

Steps to Set Up Goals-

• Go to Google analytics standard reports.
  
• Click on “Admin” tab.
  
• Then click on “Goals”.
  
• Then you will get a page as Goal Set up
  
• Under Goal Setup you get two options- Template and Custom
  
• You can select any method you want. Here I will describe you the custom method.
  
• After selecting custom, type your goal name, type of goal you want to select, fill out goal details.

Goals provide you a great opportunity to keep track of your business. So, if you haven’t set up goals for your business in Google analytics do it now. For more queries and information you can visit website of Coderang.

SEO GUIDE FOR URLs

SEO works starts with the very basic url of your website. Structure of a url plays a important role in search engine optimization.

Here are some points that you should keep in mind while creating a url for your content-

1.     Keep your url simple and readable – Your url should be very simple, meaningful and readable for users like if your url is www.example.com/SEO-guide-for-urls is should be written in this manner only not in the form www.example.com/index.php1 or www.example.com/id=1. The readable urls tells your visitors where the page is actually redirecting.

2.     If your url is big then instead of writing it as a whole you should use hyphens (-) to separate each word.

3.     URLs must be in lower case. If your URLs contains upper case letters convert it into lower case.

4.     It is not necessary to match your url with the headline of your webpage like if headline of your page is “10 Tips to Drive Traffic to Your Website” can be given simply as www.example.com/tips-to-drive-traffic.

5.     According to SEO practices it is good to mention your keyword in url but is should not be stuffed. You can refer coderang one of the best digital agency in Delhi.

SEO IN 2017

 Previously SEO was all about black hat or white hat. Initially black hat was considered but it didn’t work due to the rules made by Google. On the other hand, white hat SEO totally focused on the Google SEO guidelines.

With the change in time today SEO works differently. Instead of focusing on keywords , links and search engine requirements, the marketers are focusing more on needs of users. What a user actually wants is more important.

                                                                                             

SEO predictions for 2017 that will help to boost your seo-

1 Creating a highly relevant and unique content.

.   Focus more on mobile users.  Make your website optimize for mobile users.

Focusing More on Technical SEO than Content Marketing Can Lead to Over Optimization

Search Engine Optimization is all about ranking your website on the top of search results. But doing excess of SEO can lead to over optimization that can make your websites keyword ranking fall.

History of Over Optimization

1    Years back over optimization were one of the best ways to optimize your website and gain rank.  Submitting hundreds of link to a site was the quick and easiest way to rank your website. But today the SEO method has changed. Keyword stuffing and submitting links to site is no longer the right way to get your website rank. In April 2012, Google introduced to a new penalty that was called over- optimized penalty according to which websites that were continuously stuffing keywords and doing link spamming were not indexed by Google.

How Will You Know That You Are Over Optimizing Your Website

1.     If your are using more keywords as anchor text for internal linking.

2.     Using non relevant keywords to gain traffic.

3.     Using multiple H1 tags on one page.

4.     Linking to irrelevant sites.

So to avoid over optimization you should focus more on content than just submitting more links. Coderang is affordable SEO company in Delhi that provides best services.

How to Use Psychology to Improve SEO

If you have studied digital marketing or SEO in particular, you must have been taught that content, meta descriptions, using keywords and optimization are the key elements to successful ranking on search engines. 

Though this is true to some extent, what we tend to overlook is the psychology behind this organic strategy.

It’s easy to avail SEO services in Delhi but to attain strategies that are based on how a person thinks can be a plus point (and trust me, you’d want brownie points).

Let’s have a look at some psychological factors.

1.       Know who your audience is and what triggers them to engage in a post or ad.

2.       Understand the intent of your visitors. When a person looks for a website he or she usually has some intentions in mind. Either he wants to increase awareness, conduct research, make decisions on whether to buy a product or not. Try to understand that aspect of your visitors.

3.       Give them what they are looking for. What many digital marketing agencies in Delhi do is offer solutions. If you can’t offer solutions then no one would feel inclined to reading your post.

4.       Man is impressed by visuals. Place as many relevant images or posts as you can. Adding infographics, tutorials, explainer videos and what not can actually boost user engagement.

5.       Follow famous people and share their work. What this does is create a channel for the ‘celebrity’ to follow you back or give you a shout out.

6.       People are more likely to share your work if you post content  that supports a cause, entertains people, involves them and if they can correlate with it.

7.       Search queries matter a lot too. When you type something in a search box a lot of related queries are shown based on that you can understand what people search for and then you can create content based on that. For instance, if I  type in best social media agencies in Delhi, other options could include SMO agencies or top 10 digital marketing companies in Delhi.

8.       Allow visitors to get in touch with the writer of the blog or a senior consultant who can help them with their queries. Interaction is a great way of finding out what your audience is really into.

Last but not least, be sure you avoid plagiarism. If one finds out you’ve been copying someone else’s work, they’ll automatically lose  faith in you.

LOGO DESIGN : BACK TO THE BASIC

A logo is to a business as your face is to you, so just like that every business or company needs a logo or name to get recognized in the market. It’s a symbol or small design adopted by an organization to identify its products, uniform, vehicles, etc. Most of the times logos are either purely graphic or are composed of the name of the organization.

It is an important area of graphic design and one of the most difficult to perfect. In short logo is a simple visual mark to identify your company’s product or services.

Importance of logo

For any company or organization, logo is very essential as it displays the overall essence of the business. It is typically the first thing which reader may notice before reading the text. Logos are captious aspect of business marketing.

Logo design establishes your identity and is a virtual or mental shortcut to a product or company. It is very hard to stand in the marketing world without a logo.

The logo should crystallize consumer loyalty. The task of a logo goes on after establishing the identity and image in the market. Each time your company or service or any products mentioned anywhere, your logo should accompany it so that soon even a glimpse of your logo will be sufficient for your client to relate to your company.

Even when a logo does not have words, it creates a brand that is associated with the company and the products or services the company offers.

The aspects which you need to take care of while designing a good logo.

1.      Elementary sketches are must

Preliminary sketches are an important first step in designing an effective logo. These can be as simple as pen and paper drawings. Start with 20 to 30 sketches and branch out with your concluded idea.

Usually graphic designers spend more time at elementary level which is a good thing.

2.     Create balance and size matters

It is very important to create balance in logo because our mind perceives a balanced design as being pleasing and appealing.

When it comes on logo design size does matters. A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.

3.     Clever use of colors

Color theory is quite complex, so the basic rules are:-

Use colors near to each other on color wheel, don’t use colors that are so bright as they are hard on the eyes, the logo must look good in black, white and in grayscale.

Breaking the rules sometimes is ok, but you should have a reason for it.

4.     Typography matters a lot!

Strongly consider a custom font for your design. The more original the font, the more it will distinguish the brand.

Avoid the most commonly used fonts, such as Comic Sans, make sure the font is legible when scaled down and most important, one font is ideal and avoid more than two.

5.     Recognition

The goal with the logo is for the average person to instantly call the brand to mind. The key to making a popular and recognizable logo is to combine all of the elements discussed in this article: size, style, color, typography, and originality.

6.     Keep it simple

Now days, the most popular and successful companies continue to say that "simpler is better".

The simpler the logo, the more recognizable it will be. Follow this rule from the start, when you were doodling sketches.

7.     ­­ Go easy on effects

Adobe Illustrator, Freehand, Photoshop, and other graphic design programs are extremely powerful tools to use for designing a logo.

Don’t be harsh while giving effects to your logo. Play around with colors and remember simplicity is the key.

Once you are satisfied with your logo and have considered all of the above, get to work and make something beautiful.