How to Use Psychology to Improve SEO

If you have studied digital marketing or SEO in particular, you must have been taught that content, meta descriptions, using keywords and optimization are the key elements to successful ranking on search engines. 

Though this is true to some extent, what we tend to overlook is the psychology behind this organic strategy.

It’s easy to avail SEO services in Delhi but to attain strategies that are based on how a person thinks can be a plus point (and trust me, you’d want brownie points).

Let’s have a look at some psychological factors.

1.       Know who your audience is and what triggers them to engage in a post or ad.

2.       Understand the intent of your visitors. When a person looks for a website he or she usually has some intentions in mind. Either he wants to increase awareness, conduct research, make decisions on whether to buy a product or not. Try to understand that aspect of your visitors.

3.       Give them what they are looking for. What many digital marketing agencies in Delhi do is offer solutions. If you can’t offer solutions then no one would feel inclined to reading your post.

4.       Man is impressed by visuals. Place as many relevant images or posts as you can. Adding infographics, tutorials, explainer videos and what not can actually boost user engagement.

5.       Follow famous people and share their work. What this does is create a channel for the ‘celebrity’ to follow you back or give you a shout out.

6.       People are more likely to share your work if you post content  that supports a cause, entertains people, involves them and if they can correlate with it.

7.       Search queries matter a lot too. When you type something in a search box a lot of related queries are shown based on that you can understand what people search for and then you can create content based on that. For instance, if I  type in best social media agencies in Delhi, other options could include SMO agencies or top 10 digital marketing companies in Delhi.

8.       Allow visitors to get in touch with the writer of the blog or a senior consultant who can help them with their queries. Interaction is a great way of finding out what your audience is really into.

Last but not least, be sure you avoid plagiarism. If one finds out you’ve been copying someone else’s work, they’ll automatically lose  faith in you.