A logo is to a business as your face is to you, so just like that every
business or company needs a logo or name to get recognized in the market. It’s
a symbol or small design adopted by an organization to identify its products,
uniform, vehicles, etc. Most of the times logos are either purely graphic or
are composed of the name of the organization.
It is an important area of graphic design and one of the most difficult
to perfect. In short logo is a simple visual mark to identify your company’s
product or services.
Importance
of logo
For any company or organization, logo is very essential as it displays
the overall essence of the business. It is typically the first thing which
reader may notice before reading the text. Logos are captious aspect of
business marketing.
Logo design establishes your identity and is a virtual or mental
shortcut to a product or company. It is very hard to stand in the marketing
world without a logo.
The logo should crystallize consumer loyalty. The task of a logo goes on
after establishing the identity and image in the market. Each time your company
or service or any products mentioned anywhere, your logo should accompany it so
that soon even a glimpse of your logo will be sufficient for your client to
relate to your company.
Even when a logo does not
have words, it creates a brand that is associated with the company and the
products or services the company offers.
The aspects which you need to take care of while designing a good logo.
1.
Elementary sketches are must
Preliminary sketches are an important first step in designing an
effective logo. These can be as simple as pen and paper drawings. Start with 20
to 30 sketches and branch out with your concluded idea.
Usually graphic designers spend more time at elementary level which is a
good thing.
2.
Create
balance and size matters
It is very important to create balance in logo because our mind
perceives a balanced design as being pleasing and appealing.
When it comes on logo design
size does matters. A logo
is not effective if it loses too much definition when scaled down for
letterheads, envelopes, and small promotional items. The logo also has to look
good when used for larger formats, such as posters, billboards, and electronic
formats such as TV and the Web.
3.
Clever use
of colors
Color theory is quite complex, so the basic rules are:-
Use colors near to each other on color wheel, don’t use colors that are
so bright as they are hard on the eyes, the logo must look good in black, white
and in grayscale.
Breaking the rules sometimes is ok, but you should have a reason for it.
4.
Typography
matters a lot!
Strongly consider a custom font for your design. The more original the
font, the more it will distinguish the brand.
Avoid the most commonly used fonts, such as Comic Sans, make sure the
font is legible when scaled down and most important, one font is ideal and
avoid more than two.
5.
Recognition
The goal with the logo is for the average person to instantly call the
brand to mind. The
key to making a popular and recognizable logo is to combine all of the elements
discussed in this article: size, style, color, typography, and originality.
6.
Keep it
simple
Now days, the most popular and successful companies continue to say that
"simpler is better".
The simpler the logo, the more recognizable it will be. Follow this rule
from the start, when you were doodling sketches.
7.
Go easy on effects
Adobe Illustrator, Freehand, Photoshop, and other graphic design
programs are extremely powerful tools to use for designing a logo.
Don’t be harsh while giving effects to your logo. Play around with
colors and remember simplicity is the key.
Once you are satisfied with your logo and have considered all of the
above, get to work and make something beautiful.
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