Focusing More on Technical SEO than Content Marketing Can Lead to Over Optimization

Search Engine Optimization is all about ranking your website on the top of search results. But doing excess of SEO can lead to over optimization that can make your websites keyword ranking fall.

History of Over Optimization

1    Years back over optimization were one of the best ways to optimize your website and gain rank.  Submitting hundreds of link to a site was the quick and easiest way to rank your website. But today the SEO method has changed. Keyword stuffing and submitting links to site is no longer the right way to get your website rank. In April 2012, Google introduced to a new penalty that was called over- optimized penalty according to which websites that were continuously stuffing keywords and doing link spamming were not indexed by Google.

How Will You Know That You Are Over Optimizing Your Website

1.     If your are using more keywords as anchor text for internal linking.

2.     Using non relevant keywords to gain traffic.

3.     Using multiple H1 tags on one page.

4.     Linking to irrelevant sites.

So to avoid over optimization you should focus more on content than just submitting more links. Coderang is affordable SEO company in Delhi that provides best services.