6 Ways to Drive Traffic to Your Website

Ask yourself if finding a theme on Word Press or if having an amazing portfolio will do the trick of attracting more visitors to your page?

Sometimes, despite all the efforts we put into making our website stand out, we still aren’t visible to those we want to target and this is when SEO plays its hand. Avail SEO services in Delhi at affordable rates only at Coderang.

There are a few simple tricks you could follow to improve your visibility online

Distribute your content online

To get more traffic on your site you should make use of links and attractive as well as catchy headings wherever and whenever you can. Make sure you engage in micro blogging too.

Label your Content

Is your website a library full of content? You should label or categorize your content under different titles like ‘web development’, ‘marketing solutions’ and so on.

When you store or place your content in relevant categories it becomes easier for visitors to search what they are looking for.

Accumulating content in such categories will make your site more navigable and will also make your site appear as an authority figure on the subject matter.

Invite Reviews

Here’s a quick effective tip: Get users to generate content on your website. An added bonus for your company would be if users comment or review your products or services.

Also allow users to rate your products or brand. If you get good reactions, then you will also generate more traffic online. You also get to find out how good or bad your products or services are.

Also keep in mind that negative reviews aren’t as bad as you think they are. You could use it to your advantage to work on your weaknesses and you should also use it as a medium to interact with and apologize to your client and offer them a discount on their next purchase.

Be one of a kind

Being one of a kind here means that every page must have a unique title, description, content and even a URL. Although this is a bit methodological, it is vital for Google to be able to conclude what your page is about and know that it is worth counting or including it in their index of pages. Take help from a web development company in Delhi to help you develop outstanding end products.

Hurry Up!

The faster you are at updating your site and the faster your website’s loading time, the better the chances of visitors returning to your site for more information or to carry out activities.

Have a set of guidelines

If you don’t already know, Google publishes a set if webmaster guidelines. These guidelines help you avoid penalties. Most of these guidelines are very clear-cut, however if you have any questions, you could confer with a professional. Getting penalized or even worse banned in Google can keep you from ranking for months or years and it will take you a lot of effort, time and money to reach the top again.

PPC for Dummies

PPC or Pay Per Click is an Internet marketing strategy in which an advertiser pays a certain amount every time a user or a visitor clicks on your advertisement. It is basically a way of buying visits to your page or website rather than organically getting visitors.  Many DigitalAgencies in Delhi offer services to manage your AdWords Account and manage your efficiency.

Basically, every time your ad is clicked and a visitor is sent to your website then you pay a search engine a small fee.

Cardinal elements that go into making an effective PPC campaign

-    Research: You have to carry out research

-    Keywords: Select right keywords

-    Landing Page: Set a PPC landing page

-    Strategic advertisers: You will need a group of strategic advertisers who can create relevant and well sought-out targeted PPC campaigns. Your landing page must be satisfying and useful too.

Let me introduce you to Google AdWords, it is the most popular PPC advertising system across the globe. Google Adwords allows businesses to create ads that appear on search engines like Google.

AdWords functions on a pay per click or PPC configuration in which users bid on certain keywords and pay for every click on their ad’.

Why is PPC marketing through AdWords Valuable?

PPC marketing conducted through AdWords is considered priceless because Google being the most famous search engine gets ample traffic on a daily basis and thus delivers the most clicks and impressions to your ad. The no. of times your ads appear depends on the effectiveness and relevance of your keywords used.

Mentioned below are a few factors that can determine the success of your PPC campaign:

•    Relevant Keywords used: You have got to prepare a list of keywords that are relevant to your business or industry and you ought to generate proper text for your ads.

•    The quality of your landing page matters a lot.  The content, visuals and interface must be alluring and smooth functioning.

•    Your Quality Score. Your Quality Score is nothing but Google's rating of the eminence and importance of your keywords, your landing page and the campaigns you are running.

Note: Advertisers with improved Quality Scores get new ad clicks at lower costs.

Researching PPC Keywords

This process can be quite time-consuming but it is very crucial. Your campaign is literally built on your keywords and ‘big shots’ make it a habit to cultivate and process their keywords list.

What should an effective PPC keyword list encompass?

1.    Your keywords must obviously be relevant to your business.

You’d be dumb to pay for keywords that have nothing do to with your industry. Use keywords that are targeted to your business and will lead to higher click through rates.

2.    Use Profound keywords.

Instead of using keywords that are very popular or frequently used you should also make use of keywords that aren’t that popular.

                                   How to manage your PPC campaigns

After you have completed your campaign, you will need to manage them regularly too to ensure they continue to be effective.

As a matter of fact, regular activity on your account is a great predictor of an account’s success.

Tip: Constantly keep analyzing the performance of your campaign and optimize it accordingly.

•    Add Keywords that are relevant to your campaign: Widen the reach of your campaigns by adding keywords that are pertinent to your business or brand.

•    Make use of negative keywords: Making use of non-converting provisions as negative keywords is also a good strategy to improve a campaign’s relevancy and diminish spending on waste.

•    You should Split Ad Groups: You can develop your click-through rate (CTR) and your Quality Score by splitting up your ad groups into smaller and more appropriate ad groups, which help you create more targeted ad text and landing pages.

•    You must evaluation Costly Keywords: Don’t be paying for expensive keywords if the results are ‘nada’.

•    Refine Your Landing Page(s):  If you need to modify content or CTAs of your landing page then you should make some changes. 

Microsoft To Snap Up LinkedIn for $26.2 bn

Being one of Microsoft’s biggest acquisitions in its history so far, the company has announced a 26.2 Billion US dollar deal to snap up LinkedIn, a renowned Social Media Platform.

According to reports, LinkedIn will be offered $ 196 per share by Microsoft. LinkedIn’s shares have escalated 47 percent.

Reports also claim that the CEO of Linkedin, Jeff Weiner will stay on as CEO but will have to report to Microsoft CEO Satya Nadella. The deal was approved unanimously by the boards of both companies and the deal is expected to close by the end of this year.

However the acquisition is still subject to consent by the shareholders of LinkedIn and its regulators.

In a statement, Nadella was praising LinkedIn for being a fantastic business which is centered on connecting professionals all across the world and together with Microsoft, the growth of LinkedIn can be accelerated. According to the statement, Nadella would like to empower every organization and individuals on this planet.

LinkedIn CEO, Jeff Weiner expressed to his team that little will change and all employees will be holding their current titles and managers. The mission and the vision will remain the same but for those members whose jobs are based entirely on maintaining the status if LinkedIn as a public Traded Company will need to find a new play to focus on.

It is no secret that LinkedIn provides users all over the world access to connect with others on their platform and Microsoft is no exception.

LinkedIn offers Microsoft access to over 433 million members and also provides a strong social graph.

Microsoft would like to merge both social graphs together to attain better results and connectivity as well as productivity.

The trivialities of Web Design

Design is a bud to stemming an integrated audience to your website. It is pretty obvious that design especially on your web page plays a key role in attracting users to your site regardless of the content. You can achieve dynamic designs by paying attention to minute details.

There are a lot of inexperienced or amateur web designers out there that keep screwing up the trivialities of wed design and the aftermath is a web page that looks like it has been designed by a premature want to be designer.

Keep in mind these simple steps and achieve great results

Choose the right line height

Content is the savior of any website. It is what gives your site that special oomph. You must ensure that both content as well as your design mingle well with each other.

The most apt line height is considered 1.6 and according to many web design experts it also doesn’t encourage clutter.

Play with fonts

This being said doesn’t mean you should experiment with multiple fonts. Keep the variance between two to three and see how it could spice up your page.

Having more than one font allows your readers to distinguish between headings and fonts.

CodeRang, Web development company in Delhi can help you out with effective and fruitful web development services to lure potential customers to your site over a period of time.

Avoid using too many columns

It gets a bit too confusing for readers to grasp content divided In multiple columns. Experts suggest using only 50-60 characters per column so that jumping to the next column is easier or you could avoid using multiple columns all together.

Use different colors

If you implement the use of contradicting colors for both CTA or for branding then it gets easier for users to differentiate between the two.

Leave some whitespace space

For a perfectly balanced outlook one must leave some whitespace. White space is the blank space that is provided on the sides or between paragraphs. Give your site or design space to breathe. If there is too much clutter on your website then you’re not likely to make a good impression.

Have a background

Your background should be alluring. It could be an image or your logo or a simple drop back. You could add effects to your background like textures or gradients to spice up the page.

Make use of Icons

It is recommended by experts that you make use of icons to add some oomph to your overall design. Icons help simplify navigation and also make a better UX.

Make a rough sketch of your design

If you create a blueprint of your design before starting any coding then it can save you a lot of time and effort in the future. Once you have mapped out your design and its flow then you could determine the placement of multiple graphics and other elements on your site.

Alignment is important

Many experts suggest aligning your text to the right because that is what users are used to. Justification of text plays a crucial role in the overall outlook of your site.

Keep you grids as simple as possible

Instead of opting for complex style grids you should opt for simpler ones as they give your web design a more user-friendly outlook as well as spares you the clutter.

Note: Have an Explainer Video Production Company create a video for the promotion of your products as well .Such videos are known to drive conversion rates through the roof 

The Difference between SEO &SMO

Online marketing mainly revolves around creating awareness and visibility on the web. There are two ways you could do the above mentioned; either through SEO or SMO.

Distinguishing SEO from SMO

SEO or Search Engine Optimization is a blueprint or a scheme that allows you to widen your goal. How? By bringing more people to your website by improving your rankings on search engines like Google, Yahoo or Bing.

SMO or Social Media Optimization, on the other hand, can be a party of SEO.

Coderang, one of the best SocialMedia Agencies in Delhi can help you attain effective SMO services to boost your visibility as well as brand awareness across different platforms.

Understanding SMO

It is well known that SMO deals with Social media and social networks to improve or increase a business’s importance. This facet of optimization deals with improving your company’s existence and also online reputation through interactive communities and not just platforms like Facebook and Twitter, but also blogs or forums.

SMO can help strengthen your brand as well as boost your visibility on-line this, in turn, can help generate leads and increase sales as well.

Did you know? Optimizing your social media can build familiarity and trust with your business because consumers will see you not only mentioned, but recommended by others.

If you’re looking to seek betterment in your SMO, it is vital to keep in mind that having a large number of links to your website dispersed across social networks is not really optimization.

Tip: Joining multiple Facebook pages related to your industry, G+ communities, and LinkedIn groups is quite counterproductive for both SEO & SMO.

It must also be noted that social shares have quite an impact when someone else shares your posts or page.

Unsystematic sharing or spreading of links without engagement or participation will only get you unfollowed on your social media networks and drive down your authority.

If you wish to improve Social media optimization for your business then you should focus on interacting or networking with the right audience and groups.

Why Does One Need SEO?

Search Engine Optimization is quite optimal when it comes to reaching the right audience and to increase your business’s visibility. This process may take some time to prove to be effective but nevertheless, it is way more effective and cost efficient than PPC.

The results are a little more permanent than PPC but it still requires you to keep on working on your rankings.

Quick Tip: Take guidance from an Explainer Video production company to help you out with creating videos for your audience. The more informed your audience is about your products, the better the chances of converting your visitors to leads. 

Copywriting: An Effective Way To Boost e-commerce Conversion Rates

I am sure you know by now that a website is very important these days. In today’s technological and Internet era, a website can determine the success of your business.

Apart from your website’s design, your copy (or content) forms the substructure of your brand. How you elucidate your products and yourself leaves a tangible impression on your customers or potential customers.

Whether your customers think of your brand as fun, dull, peculiar, or offbeat depends on your copy. DigitalMarketing Agencies in Delhi (like CodeRang) know the importance of content and come up with constructive ways to flourish your business through copywriting

Businesses must keep in mind that a web copy is also compelling when it comes to conveying product information. Your customers are interested in knowing how the product will benefit them and change their lives.

Regrettably, far too many businesses or e-commerce portals are appending hours optimizing their website’s design or layout that they completely look past the copy or content of their website. This results in poor conversion rates.

What’s the relationship between conversion rates and content?

There are three main challenges you must overcome as a startup or business venture:

1.    Notify visitors about the products and services you have to offer along with their benefits and features.

2.    Arouse emotions that will drive action and persuade them to keep coming back to your site

3.    Endorse a long-lasting relationship with your clients or potential customers by highlighting your brand’s values

Note: All these challenges can be met if you implement the use of smart copywriting. Conversion rates will likely increase 2-4 times if content is implemented strategically.

Here Are A Few Useful Tactics On How You Can Improve Your Copy

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1. Write for your target market

It would be wise if you sketch out a target consumer base to craft a high conversion rate.

There are basically four types of personas you could write for:

•    Logical persona: This persona type is well organized, efficient and analytical. A customer with a logical persona will cautiously review your offers before actually hitting the buy button. Such an audience will actually snoop around for better deals.

•    Impulsive persona: Visitors in this category usually are spontaneous and risk takers and mostly optimistic. This persona is more susceptible to making really quick decisions and will mainly focus on the benefits of your product. 24-34% of the world’s population falls into this category.

•    Caring persona: Visitors or customers who fall into this category are usually considerate about the well-being of others. This persona will only consider your offer when it will help others as well. If your company is associated with an NGO or a foundation then they are more likely to take action on your page. Roughly 9-16% of the world’s population falls into this category.

•    Aggressive persona: People falling into this category are very rational and are more focused on self-improvement. How to write for each customer persona.

2. Make use of power words and action words

Reckoning, bloodbath, bumbling are a few examples of power words. Such words evoke powerful emotions in your readers.

The easiest way to outshine your copy beyond the ‘ordinary’ is to make use of power words. A hint of such words can turn your mundane product descriptions into something more arousing which in turn will invoke visitors to turn into customers.

Use action words

Note: though power words elicit emotion they aren’t the main factors that drive a reader to take action. For that to happen you will need to make use of action words.

Action words are basically words that describe an action. For instance, add, take, buy, register etc. are action words. CodeRang, one of the most reputed Social MediaAgencies in Delhi, has a team of expert writers who carefully curate your content for social platforms to increase customer engagement on your site or page.

3.     Use Proper Formatting Techniques

In general, people usually read from left to right (exceptions are there) so make sure your format is adequate to your audience.

4.    There’s an information hierarchy you should keep in mind. Many fail to place the most important content in the first paragraph. People today are lazy or don’t have enough time to go through your whole copy which is why it is important that you place all the important points in the first paragraph so that readers can get a glimpse of everything in one go. Why do you think newspaper implement the same strategy?

Using Emotions as a Marketing Strategy

Humans go through different emotions daily and if they find someone who can connect with them emotionally an automatic sense of credibility and satisfaction is created. The same goes for marketing. If you get to implement emotional connections or networks with your audience or consumer base then you set a platform of credibility as well as an established position amongst them.

CodeRang, one of the greatest Digital Marketing Agencies in Delhi offers strategically planned out marketing strategies to take your brand or business from nothing to something.

Today, many marketers are strategically implementing the use of emotions to draw action or reactions from their users or potential users.

In-depth insight into why we use emotions

 Emotions are felt by everyone. We go through multiple emotions in a day and it is no secret that mankind likes to propagate emotions with another person or object. Science claims that man feels mostly four basic emotions like happiness, sadness, fear and disgust or anger. If you play with these four basic emotions to trigger a response in your ads or campaigns then your results are 10 times more likely to get better results.

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The power of emotions is a major factor that can help sell your products and services.  According to a survey, campaigns and ads that make use of emotional connectivity have received better responses and feedback than those that did not trigger an emotional response in viewers.

In short, emotions are more critical than thought.

On an average, consumers are exposed to hundreds of ads per day (be it on the radio, on TV or over the Internet) But which ads generally stand out? Would you rather connect with an ad that emotionally triggers a response or one that doesn’t do so? The best solution for your business is to create an emotional bond or network with your audience. You need to acknowledge that selling a product alone doesn’t make the cut anymore. Your main focus is to create a connection with the right people at the right time through the right medium. Emotional connections can help convert leads and drive sales too.

Social media marketing requires emotional appeal as well. Make sure you trigger an emotional response in users or viewers and if you need help with effective social media strategies you could contact us for Facebook promotion or other social media strategies.

Let us take a look at the 3 concepts that will drive your sales and conversions through the roof.

1. You establish more value

You have got to keep in mind that your benefits must come before your features. Explain to your viewers what your. It’s important to explain to your audience what your products and services are and what they do but what’s more important explaining how it can benefit your audience.

2. Ease psychological pain

It is a natural tendency to avoid things that make you unhappy. For instance, if you do not like a certain person you tend to avoid him or her. The same goes for marketing. If you bombard your audience with negative ads or campaigns that will make them unhappy, they will tend to avoid it in the future. Use ads and campaigns that will ease psychological pain this, in turn, will leverage your connection with your audience.

Tip: There is a fine line between motivating and manipulating your audience. You have got to remain ethical and make sure your strategies are effective and genuine.

3. Remove regret

According to leading psychologists the more options you place in front of a viewer the difficult it will be for them to choose and this may also affect the number of sales and user satisfaction. Make sure you display only limited products and services so that users don’t get confused or baffled by the no. of options laid out for them.

Tip: You should also collaborate with an Explainer Video production company to help you out with visuals that will appeal to your audience emotionally. The effects of such videos are quite explicit.