Copywriting: An Effective Way To Boost e-commerce Conversion Rates

I am sure you know by now that a website is very important these days. In today’s technological and Internet era, a website can determine the success of your business.

Apart from your website’s design, your copy (or content) forms the substructure of your brand. How you elucidate your products and yourself leaves a tangible impression on your customers or potential customers.

Whether your customers think of your brand as fun, dull, peculiar, or offbeat depends on your copy. DigitalMarketing Agencies in Delhi (like CodeRang) know the importance of content and come up with constructive ways to flourish your business through copywriting

Businesses must keep in mind that a web copy is also compelling when it comes to conveying product information. Your customers are interested in knowing how the product will benefit them and change their lives.

Regrettably, far too many businesses or e-commerce portals are appending hours optimizing their website’s design or layout that they completely look past the copy or content of their website. This results in poor conversion rates.

What’s the relationship between conversion rates and content?

There are three main challenges you must overcome as a startup or business venture:

1.    Notify visitors about the products and services you have to offer along with their benefits and features.

2.    Arouse emotions that will drive action and persuade them to keep coming back to your site

3.    Endorse a long-lasting relationship with your clients or potential customers by highlighting your brand’s values

Note: All these challenges can be met if you implement the use of smart copywriting. Conversion rates will likely increase 2-4 times if content is implemented strategically.

Here Are A Few Useful Tactics On How You Can Improve Your Copy

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1. Write for your target market

It would be wise if you sketch out a target consumer base to craft a high conversion rate.

There are basically four types of personas you could write for:

•    Logical persona: This persona type is well organized, efficient and analytical. A customer with a logical persona will cautiously review your offers before actually hitting the buy button. Such an audience will actually snoop around for better deals.

•    Impulsive persona: Visitors in this category usually are spontaneous and risk takers and mostly optimistic. This persona is more susceptible to making really quick decisions and will mainly focus on the benefits of your product. 24-34% of the world’s population falls into this category.

•    Caring persona: Visitors or customers who fall into this category are usually considerate about the well-being of others. This persona will only consider your offer when it will help others as well. If your company is associated with an NGO or a foundation then they are more likely to take action on your page. Roughly 9-16% of the world’s population falls into this category.

•    Aggressive persona: People falling into this category are very rational and are more focused on self-improvement. How to write for each customer persona.

2. Make use of power words and action words

Reckoning, bloodbath, bumbling are a few examples of power words. Such words evoke powerful emotions in your readers.

The easiest way to outshine your copy beyond the ‘ordinary’ is to make use of power words. A hint of such words can turn your mundane product descriptions into something more arousing which in turn will invoke visitors to turn into customers.

Use action words

Note: though power words elicit emotion they aren’t the main factors that drive a reader to take action. For that to happen you will need to make use of action words.

Action words are basically words that describe an action. For instance, add, take, buy, register etc. are action words. CodeRang, one of the most reputed Social MediaAgencies in Delhi, has a team of expert writers who carefully curate your content for social platforms to increase customer engagement on your site or page.

3.     Use Proper Formatting Techniques

In general, people usually read from left to right (exceptions are there) so make sure your format is adequate to your audience.

4.    There’s an information hierarchy you should keep in mind. Many fail to place the most important content in the first paragraph. People today are lazy or don’t have enough time to go through your whole copy which is why it is important that you place all the important points in the first paragraph so that readers can get a glimpse of everything in one go. Why do you think newspaper implement the same strategy?