Humans go through different
emotions daily and if they find someone who can connect with them emotionally
an automatic sense of credibility and satisfaction is created. The same goes
for marketing. If you get to implement emotional connections or networks with
your audience or consumer base then you set a platform of credibility as well
as an established position amongst them.
CodeRang, one of the
greatest Digital Marketing Agencies in
Delhi offers strategically planned out marketing strategies to
take your brand or business from nothing to something.
Today, many marketers are
strategically implementing the use of emotions to draw action or reactions from
their users or potential users.
In-depth
insight into why we use emotions
Emotions are felt by everyone. We go through
multiple emotions in a day and it is no secret that mankind likes to propagate
emotions with another person or object. Science claims that man feels mostly
four basic emotions like happiness, sadness, fear and disgust or anger. If you
play with these four basic emotions to trigger a response in your ads or
campaigns then your results are 10 times more likely to get better results.
.
The power of emotions is a
major factor that can help sell your products and services. According to a survey, campaigns and ads that
make use of emotional connectivity have received better responses and feedback
than those that did not trigger an emotional response in viewers.
In short, emotions are more
critical than thought.
On an average, consumers are
exposed to hundreds of ads per day (be it on the radio, on TV or over the
Internet) But which ads generally stand out? Would you rather connect with an
ad that emotionally triggers a response or one that doesn’t do so? The best
solution for your business is to create an emotional bond or network with your
audience. You need to acknowledge that selling a product alone doesn’t make the
cut anymore. Your main focus is to create a connection with the right people at
the right time through the right medium. Emotional connections can help convert
leads and drive sales too.
Social media marketing
requires emotional appeal as well. Make sure you trigger an emotional response
in users or viewers and if you need help with effective social media strategies
you could contact us for Facebook promotion
or other social media strategies.
Let us take a look at the 3
concepts that will drive your sales and conversions through the roof.
1.
You establish more value
You have got to keep in mind
that your benefits must come before your features. Explain to your viewers what
your. It’s important to explain to your audience what your products and
services are and what they do but what’s more important explaining how it can
benefit your audience.
2.
Ease psychological pain
It is a natural tendency to
avoid things that make you unhappy. For instance, if you do not like a certain
person you tend to avoid him or her. The same goes for marketing. If you
bombard your audience with negative ads or campaigns that will make them
unhappy, they will tend to avoid it in the future. Use ads and campaigns that
will ease psychological pain this, in turn, will leverage your connection with
your audience.
Tip: There is a fine line
between motivating and manipulating your audience. You have got to remain
ethical and make sure your strategies are effective and genuine.
3.
Remove regret
According to leading
psychologists the more options you place in front of a viewer the difficult it
will be for them to choose and this may also affect the number of sales and
user satisfaction. Make sure you display only limited products and services so
that users don’t get confused or baffled by the no. of options laid out for
them.
Tip: You should also
collaborate with an Explainer Video production company
to help you out with visuals that will appeal to your audience emotionally. The
effects of such videos are quite explicit.
No comments:
Post a Comment