PPC or Pay Per Click is an Internet marketing strategy in
which an advertiser pays a certain amount every time a user or a visitor clicks
on your advertisement. It is basically a way of buying visits to your page or
website rather than organically getting visitors. Many DigitalAgencies in Delhi offer services to manage your AdWords Account and
manage your efficiency.
Basically, every time your ad is clicked and a visitor is
sent to your website then you pay a search engine a small fee.
Cardinal
elements that go into making an effective PPC campaign
- Research: You have to carry out
research
- Keywords: Select right keywords
- Landing Page: Set a PPC landing page
- Strategic advertisers: You will need a
group of strategic advertisers who can create relevant and well sought-out
targeted PPC campaigns. Your landing page must be satisfying and useful too.
Let me introduce you to Google AdWords, it is the most
popular PPC advertising system across the globe. Google Adwords allows
businesses to create ads that appear on search engines like Google.
AdWords functions on a pay per click or PPC configuration
in which users bid on certain keywords and pay for every click on their ad’.
Why
is PPC marketing through AdWords Valuable?
PPC marketing conducted through AdWords is considered
priceless because Google being the most famous search engine gets ample traffic
on a daily basis and thus delivers the most clicks and impressions to your ad.
The no. of times your ads appear depends on the effectiveness and relevance of
your keywords used.
Mentioned
below are a few factors that can determine the success of your PPC campaign:
• Relevant
Keywords used: You have got to prepare a list of keywords that are relevant to
your business or industry and you ought to generate proper text for your ads.
• The quality of
your landing page matters a lot. The content,
visuals and interface must be alluring and smooth functioning.
• Your Quality
Score. Your Quality Score is nothing but Google's rating of the eminence and importance
of your keywords, your landing page and the campaigns you are running.
Note: Advertisers
with improved Quality Scores get new ad clicks at lower costs.
Researching
PPC Keywords
This process can be quite time-consuming but it is very
crucial. Your campaign is literally built on your keywords and ‘big shots’ make
it a habit to cultivate and process their keywords list.
What
should an effective PPC keyword list encompass?
1. Your keywords must obviously be relevant to
your business.
You’d be dumb to pay for keywords that have nothing do to
with your industry. Use keywords that are targeted to your business and will
lead to higher click through rates.
2. Use Profound keywords.
Instead of using keywords that are very popular or
frequently used you should also make use of keywords that aren’t that popular.
How to manage your PPC campaigns
After you have completed your campaign, you will need to
manage them regularly too to ensure they continue to be effective.
As a matter of fact, regular activity on your account is
a great predictor of an account’s success.
Tip: Constantly keep analyzing the performance of your
campaign and optimize it accordingly.
• Add Keywords that are relevant to your
campaign: Widen the reach of your campaigns by adding keywords that are
pertinent to your business or brand.
• Make use of negative keywords: Making
use of non-converting provisions as negative keywords is also a good strategy
to improve a campaign’s relevancy and diminish spending on waste.
• You should Split Ad Groups: You can develop
your click-through rate (CTR) and your Quality Score by splitting up your ad
groups into smaller and more appropriate ad groups, which help you create more
targeted ad text and landing pages.
• You must evaluation Costly Keywords:
Don’t be paying for expensive keywords if the results are ‘nada’.
• Refine Your Landing Page(s): If you need to modify content or CTAs of your
landing page then you should make some changes.
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