The Importance of Infographics in Business

The Importance of Infographics in Business

The value of design plays an integral part in the creation of business values. The steering factor of these phenomena could be as simple as a human being & natural attraction to a beautiful face or body. A design allows a company to ward off any commoditization and accredits a company to distinguish its products from its competitors. As a matter of fact, with exemplary designs, you can create wonderful customer experience. Now let & slowly drift into infographics.

What are they?

Info graphics are a mix of designs, text, and analysis of data that are ideal for crunching big data into easily understandable format. Such graphics are visually compelling and also a great communication medium that can communicate complex data in a visual format that is viral. In short, info graphics take heavy data and present it in shorthand visual.

With the help of infographics, you get to efficiently represent complex data and it is also easily shareable. The benefit of using infographics on your blog or website is that it drives more traffic to your page and also increases conversion rates. CodeRang, one of the best Digital Marketing  Agencies in Delhi recommends you to make use of infographics if you want to establish better

Why are infographics more appealing and effective?

According to experts, infographics are more effective because they make use of both text and

images and this is a better form of communication. The written text allows one to analyse data

whilst the image part adds appeal to the whole look or layout.

Progress of Infographics

Experts say the power of info graphics has increased since the year 2004. Bloggers who use

info graphics might have also seen an increase in traffic and views on their website or blog if they

have made use of info graphics. If not then it is hard to determine whether there really was any progress.

The advantages of info graphics

1. They are highly Compelling and Attractive

People (or in this case readers) love facts, figures and statistics in a visually appealing format. If you make use of info graphics you are bound to attract more readers.

2. They are Easily Scanned and Viewed

We like content that is short and crisp and to the point right? So why bore people with thousands of graphs and statistics and long text if you could place it all in one place?

3. It has Viral Capabilities

Due to the attractiveness of info graphics they are 10 times more likely shared than ordinary images or posts.

4. They are embeddable

You can embed a code for your info graphic on blogging sites like Word Press. This creates an automatic link to your website.

5. It offers Worldwide Coverage

The benefit of using info graphics is that when it is published online it is viewable to people across the globe.

6. It creates Brand Awareness

If you are looking to make people aware of your brand then implementing the use of infographics can help you achieve this goal. Make sure your info graphics are to the point and effective as well as visually appealing.

7. It increases traffic on your site

 If your info graphics are visually appealing and linked to your website then the chances of you driving more traffic to your page increases by up to 10-25%.

8. It Benefits your Search Engine Optimization

With info graphics, you get people to link to your website. This causes Google to index your website higher because of its & page rank & algorithm. If you need help with Search Engine optimization then you can contact Code Rang, we are a digital agency that offers the best SEO services in Delhi.

9. Info graphics portray a sense of expert understanding

Infographics require research and the research you conduct is later broken down to important information that needs to be portrayed on your infographics. This gives viewers a sense of expert understanding from your side and is, therefore, more likely to attain credibility The only challenge with infographics is creating them.