The best Social Media Platform for Your Business

 Is there really such a thing like ‘the best social media platform for your business’?

By ‘default’ everyone assumes that Facebook is the best Social media platform for every business out there and according to a study conducted by various agencies, this seems to be true but it isn’t necessary that this platform will provide you with the results you need.

There are lots of hidden aspects that must be taken into consideration before ‘blindly’ posting your ads on social media.

Frankly, this is  easier said than done.  Social Media platforms are equally effective but you cannot determine one platform being better than the other just by reading a study, it depends on how you use such platforms to your advantage.

Sure, Facebook is the most used social media site however the working class mostly uses Instagram during work hours because it is easier to navigate and access. Placing ads on Instagram during work hours will be quite effective. Even if you’re targeting  college or school kids during school hours, you will find it to be more effective.

However, on weekends, Facebook is a game changer. Since almost everyone stays at home during the weekends, more users are online on Facebook, placing an ad then would prove to be highly effective.

You have to conduct thorough research. Know who your target audience is and then decide which platforms to use. This is a tricky task but once you’ve cracked the code to this, you will do well for your business.

You might have noticed that ’ A’ does better than ‘B’ when posting something online. B may have more friends or followers but A is still doing better than B. Why? How?

The answer to that is simple.’ A’ knows whom to target and how to target them. His posts are better, more interactive and not too mundane. He also knows how to provoke a reaction from his audience. He may have also paid for placing an ad on social media.

There isn't any secret behind getting exposure to your business, you just need to know how to get things done.

What’s Important When Sharing A Page/Content Online

Content is the base of every successful blog or page. Your content should be great, simple, to the point and interesting. Do not, I repeat DO NOT bore your audience with grammatically incorrect content or with content that is not at all relevant.

Think of ways to  engage your audience, trigger interactions and response.

You have to have a proper understanding of what your business is about and what people would  like to read or see. Make use of videos and images to take the strain away from the text-only content.

Add some videos, images or explainer videos to ease the atmosphere and also try to add light humour in your content. Lighten the atmosphere of your posts, give readers or your audience a reason to visit your page again.

The advantage of uploading an explainer video is that you attract a large audience and it also increases traffic on your page or site. If you need someone to develop explainer videos for you, you can visit our site www.coderang.com because we’re considered the best explainer video production company and we have a professional team who can help you succeed.

Posting regularly can also do wonders. Either post daily or weekly but make sure you upload new content on your page. Your audience doesn’t like engaging with a page that doesn’t  have anything new or exciting to offer.

If you’re still having trouble with Social Media Marketing or you’re facing problems coming up with organic content, don’t hesitate to contact us. We are one of the best social media agencies in Delhi and we would love to be your key to success.