Why does a company need explainer videos?

 Google’s search ranking is based on the amount of time a user spends on a certain website and because Google’s algorithm is designed this way, many companies and brands are turning towards explainer videos to improve their rankings.

Explainer videos are simple videos based on scripts, storyboards, illustrations and animation that tell a company’s story. With the help of such videos, businesses are provided a channel through which they can effectively and clearly convey their value proposition.

Advantages of explainer videos

Many companies are opting for explainer videos because they’re affordable, effective and good tools for marketing. Apart from this, explainer videos have other benefits such as:

1. Increases conversion rates- According to an online survey, the rate of conversion goes up to 20% with the help of explainer videos. The rate at which visitors turn to leads and leads to customers is higher than it would be if you would implement traditional means.

2.         Clarifies objectives of your products- People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

3.         Increases interest- Visitors prefer videos on social platforms. If the video is interesting enough from the beginning, you’re bound to keep the visitor interested in watching the whole video and checking out your site.

4.         Increases web traffic- an explainer video usually lasts up to 2 minutes. If a user comes across your explainer video , the time they spend on your site increases from just a few seconds up to a few minutes. This in turn increases web traffic

5.         Offers better results on Google- the more time a visitor spends on your website, the higher the ranking on Google. With the help of explainer videos you attract visitors to stay on your site for a long period of time which in turn results in better results on Google.

6.         Allows audience to retain information- explainer videos allow you to retain 40-50% more information than you would if you’d only hear about something rather than see it. With the help of such videos, you allow visitors to retain information about your brand, product or services and this also increases word of mouth.

7.         They’re easily shareable - the advantage with everything being online is the ability to share. People favour watching and sharing videos online. It’s quite easy and efficient.

8.         Makes a good pitch- explainer videos make good pitches. No one likes reading pitches. A blend of audio and visuals spices up the whole concept and keeps people interested. This can be a powerful marketing tool to help convince people to buy your product or services and it also attracts sponsors.

9.         Grabs attention of the audience- text and images alone don’t do much for a website. You’ve got to incorporate videos as well to grasp the attention of visitors.

10.    You get to showcase your brand’s personality

CodeRang is the best explainer video production company in Delhi that offers to produce effective and easy to understand explainer videos. We can help you kickstart your business.