How to effectively use Pinterest for campaigns

 Pinterest like any other social media is a highly effective medium to propagate campaigns and gain conversion rates.

There is a difference between Advertising and SEO.  SEO or Search Engine Optimization is a tactic used to ensure that a website is accessible to any search engine this in turn will make it easier for your site to be found. For  Social Media Agencies in delhi , check out Code Rang’s website.

The art of making and creating campaigns on one platform will look different on another platform. For instance, a campaign on Google won’t be the same as a campaign on Facebook.

What many marketers do is  choose multiple channels to host their campaigns but do not know the ins and outs of any channel which in turn harms your end results.

Which channel should you use?

You can’t just randomly decide which channel to use, what matters is your audience. Your audience should determine which channel would be most suitable. For instance, Pinterest houses at least 70 percent women and 30 percent men. Those aged between 25-34 years make up 30% of the users on Pinterest and those aged between 17-25 years of age make up 15% of the users. So would it be wise platform for targeting men?

Pinterest is a social platform that mostly consists of visual content which means that it’s a good platform for fitness, home décor, fashion and food.

If you know and have carried out research that your audience falls into this category or into similar categories, then you should use Pinterest as a campaigning medium.

Many experts recommend building profiles on this platform but others also recommend using promoted pins to send traffic to your site.

If you’re coy or new to using promoted pins, here are a few tips you could follow

 1: Choose from a couple of promoted pins

In order to use Pinterest ads, you’ll need to spend a lot of time working within the ads manager.

You can sign in to the manager with your existing Pinterest account, but you will have to convert it to a business account, which takes all of 3 seconds (still free). It just gives you a few extra features.

The interface to get started is really simple when you create a new ad, which is great. You could probably figure it out without this guide, but I’ll also give you a few other things to think about when making decisions.

First up, you have two options for your promotion type:

If you want to get more pins, repins, and followers, you’ll want to boost engagement. This is a good option if you’re looking to jumpstart your profile growth or if you don’t have an established conversion funnel on your website yet.

Most likely, though, you’ll want to drive traffic back to your website. After all, that’s the main purpose of using Pinterest.

Click the option you want, and you’ll be prompted to give your campaign a title and enter a budget.

Assuming you’re new to Pinterest advertising, start small. You can always increase your budget later.

The final part of this step is to “pick a pin.” Click the red button, which will show you all your previous pins on your account. Click one of those to select it.

Picking an old pin might be a good idea for an engagement ad, but if you’re driving traffic back to your website, you probably want to create a new pin and then come back to the ads manager.

Tip: If you place explainer videos on your board you could drive more traffic to your site too. Hire an Explainer Video production company to help you come up with interesting videos to draw more users to your page.

2. Know your target

Interests and keywords play important roles in Pinterest. The interest section is a broad area that doesn’t really have much use but if you’re only trying to build a network of followers while targeting a specific audience, it will work.

On pinterest the two key elements are Keywords and interests to narrow down your audience and to include users that would benefit you.

• There are other elements you could target as well like
• Locations – you can pick over 100s of cities
• Language -  You can also specify which languages  you’d like to convey your message in
• Devices – You can target mobile users or desktop users
• Gender – Pinterest is women dominated platform which is why it is best to target women.

 3. Set a budget

It is important to set a budget for your campaign. Only spend as much as you can afford don’t spend too much or too little. Set your CPC limit before you launch your campaign.

Sometimes what happens is you don’t get the response you were looking for after spending a certain amount, in this case it is necessary that you increase your bid on you campaign.

4. Track your results

It is important that everyone track their leads. If you don't do so, you won’t know if your campaign was effective or not. If your campaign was effective you could implement the same methods for your next campaign as well. If you keep spending money on the same flawed campaign, you will only end up losing money therefore it is recommended to everyone to always keep track of their results. Also, Pinterest offers useful analytics and covers areas like impressions, clicks, and the amount spent and so on.