If
you’re looking for ways to promote your business yet don’t want to spend a
fortune on it then WordPress is the right tool for you. In most cases, a
company already has a website that’s all fancy, complemented with graphics,
videos, content and sliders or banners but sometimes the simplest of blogs
about your company could do you wonders.
The trouble with an existing website is that it takes a
while to update and to ease this process, many drift towards Wordpress to help
them fulfill their needs. On the other hand, you may simply be looking to
create dynamic blogs for your company viz; you’re trying to refine a new web
presence for your business. This is when WordPress comes in the equation.
How
to use Wordpress to your advantage
You have to check out your competition, know what they’re
blogging about and try to get the upper hand. Check out many blogging sites
like Tumblr, Posterous, Typepad and other platforms to know what your
competition is up to and devise a strategy to beat their content.
Blogging is a great way to drive traffic to your website
and with the help of blogging, you can also make potential customers aware of
certain services and products you offer. If used well, this art can be used as
a great marketing tool, you only need to take into consideration whom to target
and why.
Advantages of using WordPress
1. It is easier to operate
With the help of WordPress, it is easier to make changes
to the website without having knowledge of any HTML coding. You can add pages,
posts, products, images and even edit your current content.
2. You
can build themes at cheap rates
WordPress offers an array of themes to choose from to
help build your website and you also cut down on time it would take to build a
website.
However, if you do not like a theme that’s already available, you can get one
customized but that will cost you more.
3. It
is a popular platform.
There are many businesses and non-business oriented
people on WordPress and because it is a popular platform, people are exposed to
your content and it has more value than a normal blog would have.
4. SEO
is made easier. Wordpress offers an array of search engine optimization
tools that allows simpler and easier on-site SEO. If you need SEO services in Delhi, you should check
out CodeRang. We help you come up with organic SEO friendly keywords and also
offer digital strategies as well as solutions.
5. E-commerce is also available
Woocommerce is an e-commerce add-on to Wordpress which
helps build e-commerce websites. Woocommerce is highly effective when it comes
to updating your products, the price, sales, discounts, coupons and so on
hence, building you own e-commerce has never been easier. Did you know if you
have an explainer video, you are likely to get 20-40% conversion rates and
traffic on your website? Code Rang is the best explainer video production company
and will help you achieve your website traffic goals
However, though there are all these advantages of using
WordPress, there are also many disadvantages associated with using WordPress.
Firstly, WordPress updates its site frequently so keeping up with the updates
may be cumbersome. Also, customization of themes can be quite costly and the
content may not seem right after every update. Other than these drawbacks there
aren’t any other drawbacks one should worry about.
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