Why You Need a Logo

Think of a logo as a shrine or identification mark. Your mark or your identity is what sets you apart from others, isn’t it? Your existence and your company’s ‘oxygen supply’ are based on your logo and this is what can make or break your brand.

In brief, your insignia or emblem is a visual representation of your firm or brand that establishes a sense of trust, credibility, and your business style.

In most cases your logo design is what sets or creates your credibility and since your credibility is established through a small icon you need to focus on it a lot more than you think you should.

Let us discuss the drawbacks of having a poorly designed emblem

1.    Your potential clients won’t take you seriously

2.    You lose credibility because you’ll come across as inconsistent and not genuine

3.    You won’t be considered memorable

4.    Interaction with your brand will be affected. This in turn will affect your ROI, leads, customers, etc.

If you’re looking for a firm to help you out with an effective symbol then Coderang is the agency for you. We are the best webdevelopment company in Delhi NCR that not only looks after all web related issues and services but also the small elements like designs and icons.

The advantages of a good crest:

1.    It helps your audience recognize you

2.    You get an upper hand over your competition

3.    You come across as professional

4.    You create brand identity

5.    You establish a sense of quality

The points above are just a few points to give you a gist of what a bad crest could do to your firm.

When designing your company’s symbol or crest keep in mind that:

1.    It is simple and easy to understand

2.    It doesn’t make use of too much color

3.    Use it as your anchor

4.    It should match with your style of business. For instance, if it is a sports brand then don’t associate it with something unrelated to sports.

5.    Think of a memorable crest with a catchy tagline (it isn’t necessary though but a punchy tagline does help)

Before getting an idea in your head ask yourself what your company is really about then think of a design that will convey your message through an icon. If you’re a digital agency you won’t be having a hotdog as your emblem or would you? (It’s a rhetorical question).   A lot of experts advise you not to make your own emblem if you don’t know the A-Z’s of making/ designing one. Let experts design one for you.