No matter if you’re a startup or a big MNC, we’ve all been wounded
by bounce rates. At some point the rate at which people would ‘ricochet’ would
be extremely high, leaving us to wonder why they decided to leap from our site.
Questions like “is my site designed poorly?”, “what changes
should I be making to decrease this activity or am I targeting the wrong
people” come to mind.
The other day, I went through Neil Patel’s blog on bounce
rates and his piece was so intriguing yet simple that I thought why not write
my own piece and distribute it to my audience. I may not be on a level he is on
but I sure as hell can get there.
Anyway, getting back to the main issue of concern ‘bounce
rates’ let me give you an idea about what it is and where you can find out how
many people recoil from your site.
Bounce rate is the number of users or visitors who leave
your site after visiting just a single page. Many visitors jump from your site
after reaching your landing page (Ouch, talk about adding insult to injury!)
There are several reasons associated with high bounce rates
let’s discuss a few:
1.
Your website’s UI/UX is bad. When your user
interface or user experience is not up to par then it is obvious that users
will turn around from your site. Who would want to stay on a site where the
outlay, colors and placements or navigation is difficult to grasp? Certainly
not me!
2.
Your content is either very poor or very fancy.
Poor content will always give you bad feedback. No one is interested in a piece
that doesn’t make any sense or that doesn’t make use of punctuation properly.
Experts and professionals would never want to read something that is poorly put
together. On the other hand, if your website is aimed at users like you and I (Layman)
then why use fancy language that we won’t be able to understand? Keep in mind
your target audience then devise content accordingly. If you want to avail
affordable yet effective content writing services then you could contact an SEO specialized agency. Or you could click
on our profile and you’ll get the ‘info’ you’re looking for.
3.
Your CTA (Call To Action) is poorly strategized.
Yup, that’s where most of us screw up. Some websites do not have any CTA whilst
others place it somewhere where it isn’t visible. Check out your competitor’s
website then decide where you could place yours. I know starting out may seem a bit cumbersome
but if you really wish to succeed you ought to think and act like a pro.
Overall these are the four main elements
that may affect your bounce rate. If you are new to this, you could make a
Google analytics account or have some digital marketing agencies in Delhi NCR create an account for you to
monitor activities on your website.
If you already have an account then all you
have to do is log in, go to audience overview and check your all the activities
taking place on your site.
It’s as simple as it gets. For more blogs
related to Google, check out our website. I am sure you will find what you are searching
for or drop us a mail with your queries.
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