Instead of
manual releases, real-time algorithms are becoming the norm.
It is known that many SEOs have
enjoyed updates of Panda and Penguin over the last couple of years. However, as
algorithms are becoming real-time the job of an SEO will become a lot harder.
What
Issues may arise from faster algorithm updates?
1. It will be
difficult to troubleshoot algorithmic penalties
Manual actions are a lot easier to
troubleshoot than algorithmic penalties.
With manual actions you are informed
about the penalty by Google via Google search console. This gives the webmaster the ability to
address the issue(s) that is/ are negatively impacting their sites. You may not
be aware that a problem exists with an algorithmic penalty.
How
to determine if your website has suffered an algorithmic penalty
Using tools like Penguin it becomes
easy for you to determine if your website has suffered from an algorithm
penalty. How this is done is, you have to match a drop in your traffic with
dates of the last algorithm updates.
Tools like Ahrefs can be used to
determine possible link penalties. This tool allows you to see a sudden
increase in links or over optimized text.
In the image below, the website went
from a couple of linking domains to more than 2K in a short time span. This is a
clear pointer that the website was apparent to be penalized.
An additional way to conclude if
there is an algorithmic penalty is to spot if a site ranks poorly organically but
highly on Maps. This is quite common and goes undetected by many companies.
It is very difficult to determine
when these major changes occurred. A lot more data will be needed to diagnose
these penalties.
What are the misdiagnosis and confusions related to
algorithm penalties?
The biggest problem (or one of the
biggest problems) is that Google’s crawlers do not crawl at the same frequency.
One of the chief evils with the
real-time algorithm updates is the verity that Google’s crawlers do not crawl
pages at the same regularity or rate. After a change has been made to the
website or if there’s an incursion of backinks then it could take weeks or even
months for the site to be crawled and for a penalty to be applied.
Now, even if you are keeping a
thorough timeline of website changes or proceedings, these may not
match up with when a penalty occurs. There may be other issues with the server
or website changes that you may not know of that could cause a lot of
misdiagnosis of penalties.
There are many SEO companies that
charge a lot of money to remove such penalties that don’t truly exist. Many of
the repudiate files that these companies present will probably do more damage
than good. If you want to avail effective and affordableSEO Services in Delhi then you should
check us out.
The drawback with Google is that it
may roll out a no. of algorithm changes that could affect your rankings which
in turn causes Business owners to think that they have been penalized.
There is very little chance of
Google Console informing website owners about algorithm penalties because it
would be giving out information about what negative factors that search engines
are looking for.
What is Negative SEO?
Dishonest SEO companies have come up
with a new business model to scam people and businesses out of their money. There
are many companies that are good at spamming companies with bad links and then
charge a huge amount for removing these bad links. Such companies benefit from
spamming links.
What is Black hat SEO?
Many companies implement the black
hat SEO strategy to see what exactly they could get away with.
It is easier and faster to penalize
sites but everything is tested repeatedly to know what exactly you can get away
with and how much it would cost to recover from such a stunt.
The positives
Everything has its pros and cons and
with a change in real-time updates it could help Google search results.
Now, SEOs won’t have to worry about
the next updates or where to focus their energy on. Sites will at some point or
the other be penalized, and a lot faster for that matter.
The black test is likely to have a positive
result on the SEO community, allowing us to get a better understanding of the
algorithm.
Many Digital marketingagencies in Delhi can help turn around these negative
practices but make sure you seek help from an agency that seems credible.
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