Choose
a platform to blog on
Today, we are all
spoiled for choice when it comes to choosing a platform. Most platforms are
free which makes it all the harder to choose from.
The most common
blogging platforms are WordPress, MainstaysBlogger, Tumblr, Squarespace & Ghost.
However, many experts suggest choosing a
bolder method- coding and creating your own blog from scrape. If you aren’t
comfortable with the idea of starting from scratch you could choose one of the
above mentioned platforms. You should test out each and every platform then
decide which one you’re more comfortable using.
For content writing services you could seek help from Coderang, a digital
agency that offers great solutions for businesses that need help.
Come to a decision on what kind of content to
use
A content plan is a very strategic and
effective way of coming up with an organized plan for your content.
If you are organized enough you can divide
your time for blogging as well as other activities.
Keep on adding catchy blogs or articles to
your platform to increase engagement amongst users. Your blog doesn’t always
have to be related to your company, spice it up a bit or change it up every now
and then. If your company or your specialization in related to technology maybe
you could drift away from technology and post about fashion or humorous events
that you have experienced.
KISS (Keep it Short and Simple)
The heading and the subheadings must be short
but must at the same time also convey your message. Use headings like ‘Insight
to XYZ’ or ‘3 Simple tips to beat the heat’
The simpler your heading, the more people
will be willing to read it. Also make sure it’s catchy. Titles like ‘how to get
away with murder’ would definitely pique their interests but do not aimlessly
make up a heading that isn’t related to your article or blog.
Besides a short and catchy title you should
make use of color or visuals. Who doesn’t love staring at something that’s
colorful or has a nice visual complementing the article?
Probably
share an explainer video just to keep people more engaged and send them back to
your website for traffic. An explainer video production company could help you
achieve this aspect of making fruitful videos.
In
short, your design and content must be simple. The fonts you will be using
should be readable and stick to three colors.
White space isn’t your enemy
White Space is one such element that is being
abused today. People think the more content splat on their blog the better the
outlook. But just to give you a little nudge, whitespace is meant to balance
out your blog. If you do not have any whitespace your content will look shabby
and unappealing.
Try
out different things
Promote
your blogs!
Promote your blogs or content on-line on
various platforms. Hootsuite allows you to share content on all platforms
simultaneously. This method will save you time and money.
Many digital agencies in Delhi offer to help you with SMO and SMO to help propagate
your content to your potential audience.
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