Today, in the world of social-commerce, Reputation management has become quite crucial. Before I go in-depth with you on reputation management I would like to give a brief about social commerce.
Social commerce is nothing but the integration of
e-commerce with social media. Genuine and engaging platforms are created where
buyers and sellers can initiate sales or purchase of products and services.
Such a medium allows shoppers or buyers to discuss or
review the product with manufacturers or with those who have already used/
bought a similar product.
This allows manufacturers to work on their products based
on the feedback provided to them
This may sound really exciting (and it is) but this also
has a couple of drawbacks for the sellers. For instance, if you own a hotel and
you’re on a review site and someone (your competitor or former clients) post
bad reviews about you then your credibility and reputation will be flecked.
To combat this flecked reputation we make use of
reputation management. This process is simple an act of altering or changing
the way a customer perceives your firm or organization when they look you up
online. This in turn will improve your sales and also credibility.
How to Control Reviews
One of the biggest and toughest facets of reputation
management is controlling reviews. But how does one control or tame each and
every review out there? There are hundreds and thousands of sites that allow
users to write reviews and your competitors are making use of this.
If we’re being
honest here, you and I both know that it is impossible to control every review
out there so what you could do instead is work on the quality of your product or
service or you could simply ask your happy and satisfied customers to leave a
good review or rate your services.
An additional tip is to react to your reviews online.
This way, you reveal to your potential audience that you are at least listening
and at the same time, you can tell them your very own story. Do not make
excuses or get aggressive instead appear genuinely sorry and show how you are
going to improve your service for next time.
Implement SEO Strategies
Search Engine Optimization (SEO) also plays an important component
in reputation management. What happens when someone looks you up online? If a
negative review comes up then you should be implementing SEO strategies to
alter the negative results. The more you manage your SEO and encourage people
to participate in positive reviews then the chances of you getting better
engagement will increase. For affordable SEO services in Delhi NCR contact Coderang an agency that is known for
improving SEO rankings of many big firms.
Engage on Social Media
Another great way of managing your reputation is through
social media. This process can help you strengthen your brand and create viable
relationships with customers. This process can help you fight negative reviews
and put forward an image you wish to portray.
Note: The above mentioned points are quite important but
you also need to keep in mind if you are selling products on your website that
your site is well functional and easy to navigate through. If you haven’t
already created a well functioning site then you should contact CodeRang
because we are the top web development company in Delhi NCR
No comments:
Post a Comment