How to Indirectly Improve Your Search Rankings

Who isn’t a sucker for better search rankings? I know I am. I’d love to get organic traffic month after month without wasting too much time or money.

There are a lot of digital agencies in Delhi like Coderang that offer to handle your SEO part. All you need to do is sit back and relax whilst the company does all the hard work.

SEO has been a great deal ever since its existence and this is the reason many companies should be spending a certain amount of time and resources on SEO.

There are many different things you could do to have direct impact on your search traffic but that’s mostly all related to marketing. However, there is a lot more to marketing than just search engine optimization.

This blog will mainly deal with ways to circuitously perk up your search rankings.

Here our primary focus isn’t to improve traffic but these tips could improve your traffic and generate brand awareness too.

1.    You should follow-up with leads.

Follow-ups usually include taking feedback from your leads through e-mails, phone calls or on your site through feedback forms. Some businesses avoid follow-ups because they believe it is a waste of time and money as well as resources.

This is true to some extent but if you want to make improvements you will have to put in the extra effort. Many businesses invest in marketing and sales instead of follow-ups and this is where they screw up.

Follow these two steps:

•    After a sale contact the customer immediately. Once someone has purchased something from you, they are generally eager to hear from you and perhaps want reassurance.

After an order has been placed, send them a confirmation mail and a contact no. and a tracking code.

•    Follow up with them after they have received the item. Ask them their experience using the item and also ask for negative feedback.

You may wonder how this can help your Search engine rankings or traffic? Have you heard of reviews or word-of-mouth?

A satisfied customer is more likely to give you better ratings, reviews and share their experience with their friends as well. An unsatisfied customer will give you bad ratings and reviews and will also bad mouth your product in front of friends.

You could also ask your customers to review your products on the site they bought it from. 

Reviews also help you in getting more business from a site.

•    Stop being a bum and go to events

Every industry (or most industries) usually has a few conferences lined up throughout the year but hosting them is just part of branding you have also got to go to local events, meet new people and establish contact with them.

This is an added bonus if you wish to explore opportunities to work together with potential investors or buyers.

If a customer is satisfied with your brand, services or products and you email them about new offers then they are 10-15% more likely to check out your new product and consider buying it too.

You have also got to keep in mind that if you generate a good network with your clients or investors or if you administer to make a good impression on others then it’s quite understandable that they will check you out online.

•    Get Help

You should get help with content or visuals. Hire a freelancer or an agency that could help you out whenever needed.

Writers are quite important because they are the ones who can help you lure visitors or viewers on your website.

Collaborate with lots of freelancers this way you create better backlinks as well.

Designers again are quite important. Designers are those who create images or visuals to go with your content. If a freelance designer is hired by you for a certain project then it is obvious they would like to show it off in their portfolio. This will lead to backlinks for your content as well.

•    Optimize User Experience

Creating great user experience on your website has its benefits. Good user experience leads to higher conversion rates and also plays a major role in improving search rankings.

Creating an impressive and friendly user experience can be a bit .cumbersome but there are two basic elements you need to keep in mind:

1. Loading time matters a lot. If your site’s loading side is too long users will bounce ASAP

2. Avoid Clutter. No one is a fan of clutter. It only gives an indication of being an amateur and not having a professional eye.

Your site’s architecture matters too.

Experts like Neil Patel reckon you spend time and resources on SEO however; you also need to focus on other aspects of your business that can indirectly improve your SEO and also offers other benefits like sales.

Many Social Media agenciesin Delhi can also help you indirectly improve your SEO rankings by posting on pages with links to your page. The more people will click on your link the better the traffic on your site and this in turn also improves your SEO rankings.